Best App Store Optimization Checklist 2022

Do you work as an app designer or startup owner who has an app on App Stores? If yes, you'll need to ensure you're using App Store optimization techniques to ensure your app is distinct from your other apps. Take a look at the App Optimization checklist for Stores to ensure that you're taking care of everything. It is possible to help your app to be successful by increasing your downloads and visibility. If you are completing an ASO checklist ( audit ), There are a few points to consider when optimizing. Here are some suggestions to ensure you get the most value from your app and boost your chances of getting on the top of the App Store's charts.

Related posts

Best Online Tutoring Services

Top Mobile App Templates & Themes for 2022

Study your competitors and your competition.

Find out what principal or related keywords your competition uses with the App Store optimization efforts through their Metadata. Determine which ones you can take on, and then think about ways to differentiate yourself and outdo them.

An excellent way to get a glimpse of your competition is to examine their App Store listings pages (including the keywords that they're trying to target ) along with their website, marketing materials, as well as social media posts. You can also utilize the below tool ( Internal tool ) to get a comprehensive overview of the keywords and figures your competition is looking for.

What Can You Learn from Your Competition?: Crash Course Business Entrepreneurship #4, Source: Youtube, CrashCourse 

Some of the keywords and other essential elements that your competition could be focusing on include:

  • The title of the article contains keywords.
  • Subtitles with keywords
  • Keywords within the description
  • The number of downloads
  • The number of reviews and ratings

Optimize your main keywords

Making sure that the main keywords are present in the title/subtitle of your app and description is among the most crucial actions you can take to ensure the success of your app store. These tips will help you ensure that your app will rank as high as possible to appear within Google Play & App store results for searches.

Pick the best keywords

When you're choosing a key or related keywords to your app, you need to select relevant keywords and attract the right users. Consider what keywords or phrases users might use to find the application you're targeting, and then use the relevant keywords in the description and title.

How to Optimize Your Content For Your Target Keyword, Source: Youtube, Ahrefs 


Utilize keywords as modifiers

Another option to increase the ranking of your application is to utilize keyword modifiers/longer forms. These terms and phrases can help narrow the search results, which implies they are more specific. For instance, if you're looking for the words "travel," using the modifier "local" can help your site get higher rankings for search results that contain the words "local." Therefore, it's much easier to rank for local travel than travel.

Make sure you include the keywords you want to have in your titles.

The application's title ( Google Play or App Store ) is among the most critical areas where you can include your keywords. Make sure to include as precise keywords as you can without making any modifications that alter the term's meaning.

Make sure you include keywords in the description of your product.

Alongside the title and description, it is also crucial to add keywords. Make sure to use them in a manner that sounds natural and also helps to describe what your application does. 

Create a captivating and informative description of the app

Your app's description is among the most vital and under-appreciated aspects you can incorporate into the App store optimization efforts. Be sure to create an appealing headline and create a report that explains to the potential customers the story of your app, using the correct keywords and the reason you should make them download your app. Be aware that less than 5% of users will read lengthy descriptions. Therefore, creating a compelling app description is a crucial element of App Store Optimization (ASO) and not just the end-user. A well-written, engaging description will increase the visibility of your app's visibility and increase downloads.

How to Create an App Title and Description, Source: Youtube, Cleveroad — Web and Mobile App Development

To create an appealing app description, it is necessary to think about some key elements:

Make sure that your app is optimized for keywords (the primary keywords and related keywords)

Ensure you have included your primary keywords in your app's titles and descriptions. This will allow your app to get higher rankings in apps' search results. However, the tool does not cover some terms for optimizing your app store because of their importance.

Define the features of your app and its advantages

It is essential to highlight your software's most basic features and advantages. This will allow potential customers to comprehend what your app does and why they should download it. This is essential when the user purchases the app in the first instance. It is necessary to ensure that the lengthy descriptions are optimized to view search engines.

Use positive language

Be sure to write an enthusiastic and positive description at the start of the app's lengthy description. This will encourage or entice users to attract attention. But, in general, you don't have to employ this type of tone. Concentrate on search engines.

Send your application to relevant categories

Be sure to select the most appropriate categories for the app and ensure that your keywords are aligned to the classes. App Store categorization could have an enormous influence on your rankings. So, when you upload your application to the App Store, it is essential to ensure that it is categorized in the most appropriate way possible. To aid in this, there is a list of the things you should consider:

  • What's the goal of this application?
  • What kind of app do you have?
  • What are the key aspects?
  • Which regions will the product become made available in?
  • Which category is it most for?
  • Are there similar apps that can be downloaded?
  • What are the best keywords to describe the application?
  • What's the application's distinctive selling feature?
  • How can users locate the application?
  • Translate your app to international users.

How to Add Categories and Filtering (Has Many Through Relationships), Source: Youtube, BrainTrust Digital

It's vital to consider the localization of apps. Therefore, there are a few crucial things to consider when preparing your app to be localized to users from other countries. First, you must identify the countries you wish to focus on. It is essential to study the differences in culture and language between these nations and adjust your application accordingly.

Then, you'll have to adapt your app's user interface and marketing material. Graphics and text should be adequately and accurately translated as well as you'll need to ensure that all culture references are in line with the appropriate.

Then, you'll need to test your app in various localities and languages. Be sure to include users who have experience with the targeted countries when trying your app. Also, make sure you test your app on various types of devices and under different networks.

Connect with other people through social networking

If you're looking to boost your app's visibility and get it downloaded from the app store, One of the best options is to engage with your users through social media or build communities. 

Social media engagement doesn't only mean marketing your app. Don't be a nuisance to people by doing this. It's also about engaging with users and developing connections. Suppose you take the time to share valuable sources and reply to messages and comments. In that case, it is possible to create an online community of prospective and existing users who will help you promote your app over time.

The History of Social Media: Communication & Connection, Source: Youtube, Rhetorics of Technology

Be flexible. If users decide to contact you, ensure that you respond as quickly as possible. This not only shows you're committed to your clients and their needs, but it can also help create a sense.

Be engaging. Don't simply post about your app, only to disappear. Instead, you should be active and interact with users. Answer their questions, respond to their feedback and become a part of the discussion.

Be relevant. Be sure that your articles are pertinent to the intended users. Don't post just about your app every day. Mix it up by posting posts on your business, your users, and other subjects that are likely to interest them.

Be engaging. When you publish content, ensure it's interesting. This involves using appealing images and catchy headlines and using interesting words.

Be consistent. You must ensure that you post regularly and ensure that your posts align with your company's image. If you're not committed to posting frequently, consider employing an application for managing social media to aid you.


If you've been keeping up through this series, you should be well-versed in what is known as the Application Store Optimization (ASO) process. You'll be aware of the different factors that affect your rankings and are aware of the things you can do to increase your visibility and organic downloads.

However, keep in mind that ASO is a continual process. You cannot simply take just a few steps and expect your rankings to rise. You must constantly evaluate the visibility of your application and adjust your keywords, descriptions, and graphics accordingly.

The most effective way to approach ASO is to consider ASO as an ever-changing process of optimization that will require patience, perseverance, and lots of trial and error. However, the rewards are worth it because a solid ASO strategy will help you increase your visibility and get organic downloads on each of the App Stores.

Related posts

The magic of iOS keyword installs

Organic Uplift and how it affects Your ASO Strategy

Thanks for visiting the blog.