It is essential to Keyword Research for App Store Optimization (ASO) 2022

Suppose you're an app designer or considering launching a mobile app. In that case, you must understand the significance of optimizing the app store (ASO) and the importance of keyword research when implementing this strategy. This article will talk about the meaning of ASO, the reasons for keyword research's reputation to make it successful, and how you can use keyword research to achieve your marketing objectives.

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What exactly is the App Store Optimization (ASO)?

Optimization of the App Store is described as:

"The procedure of optimizing mobile apps to be more prominent in the results of an app store. The stores for apps comprise App Store available for iOS and Google Play for Android... App store optimization additionally focuses on click-through-rate (CTR)."

3 App Store Optimization (ASO) Strategies You Should Be Testing for 2020, Source: Youtube, App Masters

Imagine ASO as the app version of SEO (search engine optimization). Instead of making your site more visible by getting higher ranks on Google's search results, you're trying to increase the visibility of your app by getting a higher ranking in Google Play's results for searches.

How do you define the importance of App Store Optimization?

As you can imagine, app stores create a very crowded market. There are millions and millions of apps to choose from stores like the iOS App Store and Google Play in addition to less well-known stores such as Samsung Galaxy Apps and LG SmartWorld. Your app must receive maximum exposure to "stand apart from the rest" and build a substantial fan base with such a vast market.

Beyond the sheer amount of visibility In addition to the clear visibility, a successful ASO is important because it allows you to gain free downloads from your users. Even if the initial version of your application is entirely free, you have to increase the number of users to eventually convert some of the users into paying customers with in-app purchases.

It is true that ASO continues to be a procedure and requires refining to achieve the most effective outcomes. Specifically, keywords are possibly the most significant component of this ASO puzzle. If you wish to boost your app's conversion rate, you should pay close attention to the keywords you are using to get the attention of search engines.

How to Conduct Keyword Research for App Store Optimization

ASO search engine optimization follows the same procedure as the SEO research process in many ways. The most significant differences are in the tools and platforms you utilize to conduct ASO instead of SEO. Let's go through the fundamental procedure in a group:

Step 1: Do some research on the Market

The first step towards an effective ASO is to gain a thorough understanding of the market and the potential for your application. It is essential to conduct a meticulous, comprehensive study to determine the best keywords to incorporate into an ASO strategy. 

How To Do Market Research! (5 FAST & EASY Strategies), Source: Youtube, Adam Erhart

Make a list of possible topics which relate to the app. For example, if your app is selling note-taking software and you want to include issues like "meeting notes," "notes to take notes during school classes," and "journaling apps." Think of the various keywords that could be relevant to your application in a certain way, be it due to the type of subject matter your app will fall in, its functions, or any other aspect relevant to potential users. If you're struggling to come concepts or topics by yourself, You can check out similar apps from your competitors and see what results when you type specific terms in a search engine.

They are studying the keywords of your competition. Spend time "spying" at your competitors by observing which keywords they rank for and the way they've planned their ASO method. 

It is finding suggested keywords. It is possible to build upon your list of keywords you've created by searching for keywords, particularly those that are long-tail (generally described as search terms that are at least three words or more). Keywords with long tails are essential in ASO because they'll likely have less competition and attract people with a greater likelihood of a positive impact on your application (i.e., people looking for apps that relate to the search term in question). It is possible to use ASO tools such as and to find these valuable keywords.

Step 2: Then, Analyze and Pick Your Keywords

After you've created the most extensive list of key phrases (the longer the list, the more comprehensive), It's time to take some of them "on the cutting-room floor." It's also essential to determine what fields each keyword should be included. For example, the most significant areas within the iOS App Store are:

  • App Name
  • Subtitle
  • Keywords Field
  • Text to promote

The primary fields in Android app stores include:

  • Title
  • Short Description
  • Description

Finding the right balance between traffic and Complexity

The two most significant aspects of a keyword include search volume (or the volume of searches) and the keyword's difficulty.

The traffic report will tell you how many people regularly search for the term. It's an essential factor to be aware of, as not popular keywords will not make a difference in attracting users to your site.

How to Choose the Right Keywords for SEO [2022], Source: Youtube, Exposure Ninja — Free Marketing Review

Keyword difficulty measures the amount of competition you'll be facing if you choose to make your application more optimized for the specific keyword. The higher the difficulty level is, the greater competition you'll encounter with the keyword you've chosen. (Again, you can look up the rankings of your competitors directly, either by using your queries or by using tools for researching keywords such as those described in the earlier section.)

You'll want to look for keywords with a large search volume. However, they do not come with an overwhelming quantity of competition. 

After you've selected your keywords, you'll need to evaluate the performance of your keywords in terms of the number of downloads it's producing and how many people are making conversions compared to the total amount of searches "hits" that your application gets. If your app is running on one of the Android devices, then you could benefit from the "Installs per Keyword" or the "Installs for Keywords" option in your keyword tool. If your app runs on iOS, it is possible to use Apple Search Ads to uncover the connection between conversion rates and the volume of searches for specific keywords.

Step 3: Optimize your Store Listing

Once you have all your keywords already in place, it's time to include them in your store's listing to make your product's page more efficient. This is an essential step towards gaining more visibility on the app store you've chosen.

If you're editing metadata fields of your listing, you should include your keywords as much as you can. (Remember not to utilize the exact keywords in multiple areas if you're on the iOS App Store.)

Step 4: Record the performance of your keywords

After your optimized store listing is up and running, It is essential to monitor how your keywords perform about increased visibility and conversion rates. Be sure to give your app store between three to three weeks before fully implementing the changes. At that point, you can use your preferred keyword research or analysis tool to see if the app's ranking is moving upwards or down in the search results of your store or is staying at the same position. If you think you need to change your strategy, be sure to do it cyclically (e.g., e.g., Don't make changes to everything in one go; however, make incremental improvements to your strategy for keywords.

How to Measure Keyword Performance, Source; Youtube, Mobile Action

As previously mentioned optimizing your app store is a constant procedure, therefore don't get frustrated or dissatisfied If you're required to occasionally make "tweaks" in your plan to improve performance. 


In short, ASO is a powerful strategy to increase the visibility of your application and get more clicks and views. If implemented correctly, it will allow your app to outdo other apps and gradually establish a loyal fan base of users.

Keywords play an essential part in improving the performance of your store. So, it is necessary to choose them with care and diligence. Take note of which keywords are most likely to be most relevant to your target public, what keywords are you competing for, and which terms can be found in the "sweet spot," which is the area where both low volume and high difficulty cross. Make sure you are prepared to make changes to your strategy for keywords. ASO isn't a "set to go" system.

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Hope this article is helpful to you, thanks for reading.