The global mobile app market is forecast to reach $808.7 billion in 2022 and $935.2 billion in 2023. With that vast revenue potential comes enormous potential. However, there is also the threat of competition. We've put together this annual list of the biggest smartphone app trends. It doesn't matter if you're a coder or entrepreneur, investor, or journalist, keep an eye on these developments to remain on top of the curve. Let's discover 8 Essential Mobile App Trends for 2021-2025

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1. Privacy is getting more attention

Privacy of data is now a significant concern for most app users.

According to a study conducted by Cisco, 32% of people have changed their services or companies due to their policies on data sharing.

Privacy is another factor in why people are moving away from Google applications. We'll talk about that in the future.

Mobile and Web apps that fall under this trend are:

8-essential-mobile-app-trends-for-2021-2025, Source: Proreviewsapp

End-to-end encrypted messaging applications such as Telegram.

The privacy-focused browsers include Firefox or Brave.

The browser that doesn't require cookies DuckDuckGo (also has a tracker blocker Chrome extension and an internet browser for mobile devices).

Additionally, advanced options like Pi-hole work on a network level.

In the end, the privacy issue is an issue that everyone involved in the mobile space should be aware of this year.

2. App developers embrace low-code and No-Code

The movement for no-code or low-code is among the most significant current trends in software development today.

Today, almost anybody can design a fantastic application. There are no coding skills needed.

(Or If (or if you are an entrepreneur, low-code tools can provide a lot of shortcuts.)

For instance, Zapier offers plug-and-play integrations to other applications and services.

Bubble lets non-technical developers and entrepreneurs develop complete web applications.

In January 2021, Google purchased the mobile application Platform AppSheet.

Productivity apps such as Airtable and Notion are being developed to create non-code websites and applications.

The low-code trend won't be able to replace manual coding.

Not anytime soon.

However, its benefits are difficult to quantify since it opens new possibilities for companies and applications, which wouldn't be possible.

3. Additional Camera-focused apps

The massive work-from-home trend has people taking video calls much more often than they used to.

In a single week in March last year, videoconferencing applications were downloaded a record-breaking record 62 million times.

Google Meet, Zoom, and even the old-fashioned Skype have dramatically increased use.

Also, video-based social media networks such as YouTube and Facebook Watch.

Newcomers such as TikTok are also giving older stalwarts their money.

Niche competition is gaining traction in streaming entertainment. Streaming entertainment market also.

4. Premium Apps Challenge Google

It was an accepted fact that Google's free apps were the standard.

Everyone has Gmail. If they didn't utilize Excel, they made use of Google Sheets.

Now, users are actively switching off from many of the best-known applications worldwide. Instead of using Google's free services instead, they're using paid applications that allow them to do the same thing...

It's only getting better. Faster. And much more.

This trend was first noticed several years ago. But it's been increasing in recent years.

For instance, Gmail users are flocking to Superhuman at a cost of $30 per month.

4.1 Why? A promise to use much fewer hours with their emails.

Another illustration:

Many Google Hangouts (now Google Meet) users have changed to Zoom. Zoom has grown to be the most used video conference tool for professionals working in the business. The number of participants increased from 10 million per day in December 2019 to 300 million in April 2020.

Even Google Sheets is feeling the hurt of this trend. Many users of spreadsheets are making use of Airtable to process information and accomplish tasks.

Who knows what challenges Google's services are going to come up with this year?

5. New social media platforms that focus on audio Proliferate

Video applications could be "the next biggest trend."

However, an older model is receiving a lot of interest in the world of social media as well:

Audio. The audio-based social media network known as Clubhouse has been estimated at $4 billion.

The Clubhouse is essentially akin to old-fashioned AOL chatrooms. Voice only, not text.

It's an instant experience: you need to enter the voice chat room and join in the conversation.

The app was initially only accessible only on IoS. Clubhouse recently introduced the Android version of its application. It is expected to help increase their base of users.

However, this audio trend has one major issue:

The most popular social networks natively offer video but not pure audio clips.

New social media platforms that focus on audio Proliferate, Source: Proreviewsapp

Wave solves the problem by converting audio files into shorter video clips shared with others.

People can also discuss their thoughts and music or clips of podcasts via social media platforms like Facebook, Instagram, and Twitter.

Of course, it is a meta-trend that extends far beyond social media.

The popularity of podcasts is growing, and around 356 million listeners are tuning in at least once a month.

As apps such as Anchor are gaining popularity to help creators of new podcasts to do so much more quickly.

Interest in audiobooks is on the rise every year, as you can see from the trends in search volume for the term "Audible" (Amazon's Audiobook Service).

6. Banking Is Going Mobile-First

What was once a niche item has become mainstream.

Eighty-six percent of US banks currently provide mobile bill-paying services.

Fintech companies like Chime Bank compete to attract mobile banking customers and offer essential financial services with lower charges.

Mobile-first banking is a massive smartphone app trend. And it's global.

In Germany, They have N26 in Germany...

Within the UK: Starling Bank.

One of China's most popular methods of payment is WeChat Pay.

According to the most up-to-date statistics, 1 billion transactions are conducted daily via the WeChat app.

These are only one or two examples.

There are also peer-to-peer payment platforms like Venmo:

In addition, Apple Pay and Google Pay boast thousands of millions of US users.

And Facebook has made the market with its applications in the mobile payment market.

7. Apps are getting smarter

AI has likely been mentioned in nearly every list of technological developments that have been published over the last decade.

However, things will heat up even more in 2021.

How do you know?

One metric that is clear is the amount of AI startup acquisitions.

Apple purchased Xnor.ai for $200,000 and Inductive, which adds to more than twelve AI purchases they've recently completed.

Snap bought the factory, which is the core to Snapchat's "Cameos" feature, in exchange for $166 million.

Freshworks bought AnsweriQ to help power its "Freddy AI" machine-learning-powered predictive intelligence bot.

Ikea recently acquired one of its AI startups, called Geomagical Labs, to enhance its AR capability for imaging.

Artificial Intelligence is used to create all sorts of things, from intelligent assistants to journalists, Netflix recommendations, and much more.

This trend isn't showing any indication of slowing down.

8. Augmented Reality is Growing Real

Ask any person what they think of the idea of augmented reality.

If they're aware of the word, they'll most likely mention one issue: fake videos.

"Deep falsehoods" have been featured in the media recently due to their use to spread disinformation, including women's faces to pornography, and much more.

The Russian novelty application FaceApp is a further recent instance in AR, AR trend.

Before it was branded as a possible counterintelligence threat, the public uploaded thousands of images to test what they could look like in the future.

There are a lot of legitimate applications for Augmented Reality in mobile applications.

As part of the AI trend that we have reviewed, we've already talked about efforts made by Snapchat in conjunction with Ikea to improve the effectiveness of their AR functions "Cameos" and "Place," respectively.

SketchAR provides iOS and Android users the capability to "lift" drawings off an unfinished piece of paper and transfer the pictures to a different surface through Augmented Reality.

Zoom's virtual backgrounds permit people to report to their videoconferences from either the Starship Enterprise or the Simpsons couch.

If you type Google on the word "tiger" using an AR-capable smartphone, you'll find the option to see the image in 3D.

It also interacts with other animals like pandas, wolves, and ducks.

Google Maps has joined the trend, too, with Google Maps AR. This feature overlays directions that are augmented in real-time on your screen when you utilize Google Maps to navigate while walking.

Conclusion

This is the conclusion of our leading eight trends that are emerging in the development of mobile applications that are taking place right now.

The world of mobile application development is evolving rapidly.

However, these trends appear to have a long-lasting impact. They're likely to continue throughout the remainder of this year and into the next.

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Hope this article is useful to you, thanks for reading.

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