A Beginner’s Guide to run Google Ads for mobile games and apps

14/10/2022

Contributed by: Google author

Google Ads could be the best decision for your company. This isn't an exaggeration. Google is used by people to search 3.5 billion times per day. Every search presents opportunities to position your brand before more people. This will increase leads, conversions, sales, and profits. Run Google Ads is the solution.

Google Ads allows you to promote and advertise your products and services when people search for relevant keywords. It can turbo-charge leads, and sales if done correctly.

How To Fix Windows 10 and Win 11 Blue Screen Errors magically

What are Google Ads?

Google Ads is an online advertising platform that Google offers.

Google Adwords was originally called Google Adwords. In 2018, the search engine company rebranded it as Google Ads.

It works the same way: Users search for a keyword to get results on a search engine result page (SERP). These results may include a paid advertisement targeting that keyword.

What are Google Ads?

What are Google Ads?, Source: Proreviewsapp

Here are some examples of the results for "fitness coach"

All the ads are at the top of the SERP, as you can see. These results are almost identical to organic search results, except for the bolded "Ad", at the top. This is a good thing for advertisers because the first results on Google usually get the majority of search queries' traffic.

But, buying advertising on Google does not guarantee the top spot. Google Ads will likely bring you a lot of competitors for the same keyword. For more information about this, you can get google play reviews.

Google Ads: How do they work?

Google Ads works under a pay-per-click (PPC) model. This means that marketers can target a keyword on Google and bid on it -- competing with other keywords.

If your maximum bid is $4, and Google calculates your cost per click at $2, then that is the ad placement. If it is more than $4, they will not give you the ad placement.

What is Google Ads? How Google AdWords Works in 5 Minutes, Source: Youtube, Travis Marziani

You can also set a daily budget limit for your ad. To help you understand how much budget you should allocate for your digital advertising campaign, you can set a daily limit for the ad.

Three options are available to marketers for their bids.

Cost-per-click (CPC). The price you pay for each click on your ad.
The cost-per-mille (CPM) How much do you pay for 1000 impressions of your ad?
Cost per engagement (CPE) How much you pay for each user who performs a particular action in your ad (signs up to a list, watches a video, etc.

Google will then take the bid amount and pair it with a quality score, which is an assessment of your advertisement. Google

The Quality Score measures the quality of your landing pages, keywords, and ads. High-quality ads will lead to lower prices, better ad positions, and higher-quality ads.

You can score anywhere from 1 to 10, with 10 being your highest score. Your score will determine how high you rank and how much you spend on conversions.

Your Ad Rank is the rank at which your ad appears in search results pages. It is based on your Quality Score and your bid amount. The marketer receives a small fee for each click when the user clicks on the ad (pay-per-click).

Google Ads Cost

The average cost per click in the United States ranges between $1 to $2.

The cost of your Google Ad depends on many factors. These factors include the quality and bid amount of your website.

This means that the cost of advertising will vary from one ad to another.

Understanding the Ad Auction system is essential to understand how Google advertising will impact your business.

How Much Do Google Ads Cost? 2022 Price Guide (New Info), Source: Youtube, LYFE Marketing

Google automatically switches to auction mode when a user searches a keyword that you are targeting. It compares your Ad Rank against that of any other marketer who is targeting the keyword.

You might be wrong if you believe that a large ad budget and high maximum bid amounts will help you rank well. Google's Ad Auction system and Ad Rank system favor websites with a high-quality score over those that don't.

Your CPC might be lower than that of a Fortune 500 company because your advertisement is of better quality.

Let's now look at the costs, what types of ads are available, and what Google Ads is.

However, App developers can buy App installs from Google Ads at the cheapest bid price from Asoservice.com

How to use Google Keyword Planner to create your ads

Google Keyword Planner is Google’s free keyword tool that will help you select the keywords your business should be targeting. Let's read how to Buy Google reviews to know more about the plan.

It works by searching for keywords and phrases that are related to your business using the keyword planner. The keyword planner will then provide insights about keywords, such as the frequency with which people search for them.

Using the Google Ads Keyword Planner, Source: Youtube, Loves Data

It will also suggest bids for the amount you should bid on the keyword, as well as indicate how competitive certain keywords might be.

You'll be able to make better decisions about your Google Ads campaign.

It is easy to get started.

Step 1: Visit the Keyword Planner

Navigate to the Google Keyword Planner Website and click on To Keyword Planner in the center.

Step 2: Create your account

You must be signed in to your Google account. After you're signed in, click on Create a Google Ads Account at the top of the page.

Next, verify that your business information is correct by selecting your country, time zone, and currency. After everything looks fine, click Submit.

You'll be redirected to a page with congratulations once you have done so. Click on Explore your Campaign.

Step 3: Visit the Google Keyword Planner

The Google Ads campaign dashboard will then appear. In the top menu, click on Tools and Settings. Next, click on Keyword Planning.

The Google Keyword Planner will then send you the information. You can use the Discover new keyword tool to find new keywords. This tool will allow you to search for keywords that are relevant and generate ideas for keywords that you might target.

Google Ads: Easy Method

Google offers many ways to advertise.

This guide will help you set up your Google Ads if this is your first advertising experience. If this is not your first time advertising and you already have an account with Google Ads, skip this section to move on to the next.

Continue reading if you don't believe so!

How To Use Google Ads 2022 | Google Ads Tutorial [FOR BEGINNERS], Source: Youtube, Metics Media

You must have a Google account in order to advertise on Google.

It's fine if you don't yet have one. This link will show you how to make one.

Once your account is up and running, it's time to start advertising on Google. You can buy app reviews for your Android, and iOS apps, and games from real users

Step 1: Define the winning goal

Go to the Google Ads homepage. Click on the Start Here button at the top of the page, or in the upper right corner.

Click on + New campaign if you get the email sent to your dashboard.

Next, you will need to decide on your campaign goal. This goal will allow Google to determine the audience you want to target and how they will get your bid money.

You have a wide range of goals that you can choose from. It will help you create the perfect ad.

Tip: A well-defined and solid goal can make the difference between creating a lead generation machine with Google Ads and wasting your time and money.

You need to know how to set SMART goals in order to set great goals.

Your business can use SMART goals to help you build systems that will achieve your Google Ads goals. Read more about the topic.

Step 2: Select your business name, keywords, and logo

After you have chosen your goals, click Next. Next, enter a business name.

After you have added your business name, click Next. After clicking on your ad, you can now add a URL that directs users to the website.

How To Come Up With A Business Name (Brand Name Ideas, Examples & Strategy), Source: Youtube, Brand Master Academy

Bonus Download a free social media analytics report template that shows you the most important metrics for each network.

Get the template for free now!

Next, you will be able to choose the keyword themes that best match your ad. Do you remember the work that Google Keyword Planner did? It might be of use here.

After you've chosen your keywords click Next.

Step 3: Choose your target audience

Next, you can choose the location where your ad should appear. You can choose to target a specific location, such as near a storefront or other physical establishment. It can also be located in larger cities or zip codes.

Select the region that you wish to target. Once you do, click Next.

Step 4: Create a stunning ad

Now comes the fun part: creating the actual ad.

This section allows you to add the headline and description to your ad. The ad preview box is on the right.

Google offers sample ads and helpful tips to help you jumpstart your advertising writing.

Step 5: Create your billing

This is the easy part. This is where you enter all your billing information and any promotional codes that may be available to get a discount.

Next, click Submit.

Congratulations! Congratulations!

Do not celebrate yet. Still, you need to learn how Google Analytics tracks your Google Ad.

Google Ads (Advanced Method): How to Advertise on Google

Step 1: Define your goals

Go to the Google Ads homepage. Click on the Start Here button at the top of the page, or in the upper right corner.

Click on + New campaign if you get the email sent to your dashboard.

Next, you will need to decide on your campaign goal. This goal will allow Google to determine the audience you want to target and how they will get your bid money.

Once you have selected your goal, a window will appear where you can choose your campaign type. There are many options:

Search
Display
Shopping
Video
Smart
Discovery

The directions will change depending on the type of campaign that you choose. However, the basic steps are the same.

Select your campaign type and enter the information Google requires. Click on Continue. App developers can buy app ratings from real users

Step 2: Select your budget and target audience

In this case, we will use a Search campaign in order to generate leads. You can select the networks where you would like your ad to appear. You can also choose which languages and whereabouts your ads will appear.

Although it is natural to believe that the greater your reach, the more business you will get, this may not be true. You'll get more leads and converts if you are more specific about your target audience.

5 Advanced Google Adwords Tips & Tricks, Source: Youtube, Seo Site Checkup

It seems paradoxical that the smaller the net, the more fish you will catch. If your business is based in one city, it makes sense to target smaller areas. Los Angeles is not a good choice if your business offers physical products in Chicago.

This article will provide more information on the topic of identifying your target market. You'll find the ability to enter actual bids and budgets for your ad campaigns in the next section. Please enter the budget and the bidding type you are interested in. You can add Ad extensions to the last section. These are extra pieces of copy that you can add to your ad in order to make it more effective. For more information, you can visit to know how to get ios app installs to increase your app to the top app.

After you are done, click on Save to Continue.

Step 3: Create the ad group

An ad group can be a collection of ads that have the same target and themes. You might have ads that target running shoes or race training. In this case, you might create an ad group for running.

Google will provide you with keywords and your website URL. After you have added the keywords that you wish to be included in this ad group click Save and continue at the bottom.

Step 4: Create your ad

Now, it's time for you to actually create your ad.

This section allows you to add the headline and description to your ad. The ad preview box is right on your screen, making it even simpler. You can view previews of your ads on desktop, mobile, and display.

After you have created your ad click Done. If you wish to add another ad to your ad group, click on Create Next Ad. If you click on Done,

Step 5: Review the article and then publish

Review your ad campaign on the next page. Check that all issues have been addressed. After everything is in order, click Publish. Voila! Now you can create a Google Ad Campaign! App developers can increase app installs from Google Ads for Android, and iOS apps, and games at the cheapest bid price.

How to track your Google Ads with Google Analytics

This quote is from Adam Savage, Mythbusters.

There is no difference between science and screwing around. If you want, you can increase iOS app installs for your app on App Store for free.

Marketing is no different. You will not get much value from your Google Ad campaigns if you don't track and analyze them.

How to setup Google Ads Conversion Tracking from Google Analytics!, Source: Youtube, Study PPC

Analyzing your data will help you determine the changes you should make to your future campaigns in order to make them more effective.

After you have done that, then follow these steps from Google in order to link the services:

Go to your Google Ads Account.
Click on the Tools Menu.
Click Setup Linked accounts
Click Details under Google Analytics.
Now you can view all Google Analytics websites that you have access to. Click Create a link to the Google Ads website that you wish to link.
You can link your Google Analytics view to this page.
Click Save.

Conclusion

Now you can view important metrics like click data and costs for your Google Ad on Analytics. This information is crucial for future campaign adjustments as well as for measuring the success of current campaigns.

To track the conversions that you earn from your ad, you will need to create tags. Read our article about setting up event tracking to learn more. You can increase iOS app downloads from real users on App Store.

https://proreviewsapp.com/android-keyword-installs

Thanks for reading.

Source: https://proreviewsapp.com/