Contributed by: CEO Hoang Tuan Luong

Publication date: Thursday 10/13/2022 08:46:12 +07:00 Follow ASO SERVICES on

A instruction 2022 Step by Step Guide for Android App Marketing

Apple might be OS royalty But Android remains the OS most popular among the masses. Based on Statista, Android remains the most popular mobile operating system globally (January 2021) with a 71.93 percent share of the mobile market. In this blog, we'll explain everything you need to learn about Android app marketing-from the definition to the best strategies that you can employ across all user levels to achieve the most amount of downloads and keep users with every download.7

How to increase Mobile game ranking fastest in PUBG mobile

What exactly is Android app marketing in the first place?

Google defines mobile app marketing as:

"An advertising medium that can complement a brand's offline experience, drive e-commerce, or simply help connect a brand with its loyal customers."

Android app marketing, Source: Proreviewsapp

That's it. Android marketing of apps will basically involve promoting your app to Android OS users through how to buy android app reviews, from the time they first discover your app, to the point of becoming an ongoing user.

What is the significance of the three phases of Android app marketing?

Like the mobile application marketing process, Android marketing for apps can be divided into three phases, each with its own unique set of techniques and tricks that will boost your return on investment and keep your users interested, while at the same time. Increase app installs from Google Ads that is the best ways for Android marketing strategy.

Stage 1 - Awareness or The Pre-Launch Stage

In the language of the application, this phase would refer to all the actions and tasks that you'll be involved in prior to the release of your app.

The Goals that are the Most Important of this Stage:

The goal is to increase brand awareness and visibility, in accordance with the needs of the audience you are targeting.
Identifying who your ideal users are and how they come across your Android application.
Define a brand's positioning that allows users to be able to connect with your brand on an emotional level.

Steps to Follow During this Stage

1. Do your market research to find out the type of customer you want to attract. You can look through the most popular blogs as well as social media channels. forums, community groups, and even websites that your customers frequently browse.

2. Once you've gathered the information about the users, build an accurate and detailed user profile. Be sure to include aspects like demographics of the user backgrounds, background, obstacles, and problems such as mobile preferences, habits, and interests, as well as unique identification numbers. Also, do you know what the user's preferences are? Do they prefer buying apps for money or in-app purchases? Below is an instance of the user persona for a mobile application

Define Your Pre-Launch Strategy BEFORE You Launch, Source: Youtube, Ashlyn Writes

3. Identify the top 5 important players within your particular application category, and then conduct an extensive analysis of their competition.

(i)You can include the following variables in your analysis:

The current price strategy
Monetization model
App store rankings
UX or user experience (UX) positives and pros and
Reviews that are not able to be trusted.

(ii) You can utilize app store optimization tools such as App Annie, SensorTower, and App-Mind to know your competition's strengths in terms of what features they are requesting and what are the most effective apps for your specific segment.

4. Prior to the design and development of your app consider the way your app will address the primary issue point(s) and what is going to distinguish it from your competitors.

5. Figure out a date for the launch that incorporates important elements like the review process for your app and setbacks or delays that are unpredictable or contingency plans, as well as other events that might occur with the app's launch.

Top Strategies to Supercharge the "Awareness" Stage

1. Before you launch your product, gain familiarity with the following key areas:

The brand's message and position
The tone and design of your app's content
A list of useful functions and application features
Users can choose their preferred platform
Strategies for Monetization

2. Extensively focus on your brand's core values and goal (and not just the features of your product) As Starbucks illustrates in the following example:

3. Define your brand positioning in a manner that users will be able to connect with your product at a deeper level as Airbnb illustrates below with their "Home, experiences, and places" tagline.

4. Build a website or one that has an intro video for your product, and also short descriptions of your app's UI, and explains distinctive features.

5. Engage in outreach initiatives through partnerships with publications, influencers bloggers, and app editors to build backlinks and promote the publication of honest reviews.

Supercharge your full funnel video strategy on YouTube, Source: Youtube, DMT on Air

6. Build a foolproof social media strategy to generate excitement around the app's launch. Consider the platforms you'll use based on the target audience, from Facebook as well as Instagram and even Twitter and LinkedIn There are options numerous.

7. Make sure to include a CTA in your posts on social media (such as "Click here," "Download now," "Install now," "Visit website," etc.) and then create a unique hashtag to be used across every post.

8. In addition to discussing your Android app, be sure to create engaging and enjoyable content to your social media profiles to create an active community of fellow users.

9. Create a content marketing strategy.

10. Apply for established and reputable app awards like BMA to gain additional visibility and authority. You can also download it.

Stage 2 - Acquisition

The second phase is about reworking your Android app marketing strategy in order to determine what's working (and which ones aren't). Buy Aso service for your Android, iOS, macOS, and Windows apps from #1 Agency.

The Goals that are the Most Important of this Stage are:

As many downloads as you can in the first week after the release
Making sure that your app appears higher in Google Play store search results organically
Understanding the root of user app downloads, so that you can concentrate on the most profitable channels and optimize other channels.

Steps to Take at this Stage

1. Engage in paid advertising by distributing advertisements on social media platforms (think: Facebook mobile app ads and Twitter app cards etc.) and also use Google Search ads to your advantage.

Stages of skill acquisition, Source: Youtube, pdhpe.net

2. Engage in app store optimization to be more prominent in the results of searches and convert at a greater rate. You must select the right category. One that has lower competition and better opportunities to move through the ranks of search engines. Additionally, you can create ads for the app store to ensure that you're always at the forefront of mind:

3. Pitch creatively to Google Playstore's team, and be featured by a professional to increase downloads and visibility.

Top Strategies to Supercharge the "Acquisition" Stage

Some of the best practices to follow include:

1. Using a catchy and easily actionable title, along with relevant long-tail keywords, as Calm shows below:

2. Make sure to select keywords based on relevance, the volume of searches, and the level of competition. Also, select keywords which accurately reflect your app's primary functional areas and use longer-tail keywords that are more human. Additionally, you must include the keywords in a strategic manner in your listing and description and make sure that the text is well-written.

Supercharge Your Talent Acquisition Strategy, Source: Youtube, Workable

3. You can also include positive reviews to increase trust and confidence in the users.

4. Highlight your app's highlights and advantages and highlight authentic screenshots and short videos explaining how to use your app, like Adidas as well as Venmo do. These can help users improve conversion speed.

5. Ensure that your application is natively translated for various nations and has multi-lingual support for reaching an international public.

Stage 3 - Retention

You may have received the most downloads within your first few days. But the task isn't done. It's equally crucial to keep your users interested and motivate them to continue making use of the app. Both are the main objectives of the Retention stage.

Steps to Follow During This Stage

1. Use in-app messages to contact users within 28 days of installing the app. This could increase user retention between 61 percent to 74 percent. Be sure to discuss the way your app meets the users' needs and eases their lives. Other points of discussion could be focused on warnings about problems with your app, updates to versions and rollouts of new features as well as upcoming deals and the list go on.

2. Track your power users according to how they're using the app, and get instant feedback about what they're enjoying about the application.

Top Strategies to Supercharge the "Retention" Stage

1. Make sure to divide your audience in your messages in-app so that they can receive customized and relevant content.

2. Use push notifications to increase engagement of users and increase customer engagement, just like Gaana has done in her research study to boost engagement with apps..

Customer Retention Strategy - 7 Powerful Ways to Supercharge Profits, Source: Youtube, Digital Marketing Hub

3. Incentivize the use of apps in every way possible, offering rewards for mobile users access to personalized content, contests in-app coupons for app users only, and special promotions, among others.

Here are some tried-and-tested methods to improve app user engagement According to Google:
You can also encourage downloads by enticing the app installation process.

In the final section, we'll examine some Android marketing practices for apps that have been through the rigors of time and give you a full spectrum of benefits.

Top-6 Android App Marketing Best Practices to Embrace

1. Encourage your highly active, powerful users to give genuine as well as honest comments.

It is possible to use a well-displayed pop-up ad like Baby Center demonstrates below:

2. If you want to increase the number of organic installs that are of high quality take part in a "burst campaign"-which involves promoting aggressively your app via paid media in a limited period of time, usually from 24 to 72 hours.

3. Go the Dropbox way and design a great referral program that gives users benefits or rewards with every referral they generate. Start by offering your app free of charge to improve the engagement of users.

4. Make sure to keep track of your app's performance downloads, and traffic through the definition of key metrics, such as the number of daily active users (DAUs) and churn rates and time in-app duration and interval, and cost per acquisition to just a few.

5. Don't over-promise or make false claims about the capabilities of your app Make sure that your message remains constant.

6. Ensure that your application's user interfaces are original and distinctive. Also, ensure that your app can be found on search engines, which is a huge benefit as per Google as well as advertisements for search, and channels like YouTube and others. You can buy top app keywords to promote your app effectively.

Conclusion

The main purpose of your app's android marketing strategy should be to inspire repeat engagement and, most importantly to turn your app's users into self-confident, lifelong brand ambassadors. This is where knowing how to effectively advertise your android app could yield huge benefits.

Also, keep in mind that your marketing plan should be designed long before the time you launch your application. Make use of these hacks and techniques that were mentioned earlier to create an app that is marketable, user-friendly, as well as "sticky" in the truest definition of the word.

NEWS & BLOG