Guide to Facebook Ads for Mobile Apps 2023

Now you're hoping to see more users installing your app or using it and engaging with it as time passes. Right? You've arrived at the right spot. In this comprehensive instruction manual for Facebook advertising for mobile applications. This article will guide you through effectively advertising your mobile app on Facebook. Let's start with Guide to Facebook Ads for Mobile Apps 2023!!!

7 Tips For Facebook App Install Ads, Source: Youtube, Ben Heath

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1. Create your mobile app account on Facebook for Developers

Before we get into Facebook Ads Manager and start our first mobile application install campaign, you'll have to sign up as a developer on Facebook. If you're no longer a programmer, then share this tutorial link with your developer so that they can help and get the app done on your Application Dashboard.

In this section, you'll find out how to sign up for your app, install the iOS Software Development Kit or SDK or your Android SDK, add any app events that are essential to your objectives and business, and much more. Although using the SDK is not required, we strongly suggest the installation to our clients since it provides a greater level of monitoring and ad targeting and, consequently, better insights. As marketers and marketers, the more information we gain, the better because we can utilize that data to make better choices, design a unique audience, and improve our app's campaigns. App events are not required, but we would recommend making these available in the way they are related to your company (such as app installation or launch, adding to basket, buying in-app, etc.). So, you can better target your ads at those who are most likely to be interested in taking action and developing custom audiences with the information.

Not sure if you've registered? Are you unsure if you have registered your app correctly? You can check whether your app is registered and ready to be used in ads by entering the Facebook Application ID in the Facebook App Advertising Helper.

2. Guide to Facebook Ads for Mobile Apps: Set your mobile app campaign objectives

After the initial steps are complete, let's jump into setting up a campaign. There are two primary Facebook campaign goals that you'll need to implement: App Installs and Conversions.

Campaigns for App Installation

If you want to encourage mobile app installation, select"App Installs" as the "App Installs" campaign objective when creating an entirely new campaign.

Guide to Facebook ads for mobile apps 2023, Source: Proreviewsapp

This campaign aims to provide mobile app install advertisements to the people within your target group (more about this in the future) who are the most likely to take this step. The campaign will focus on this objective.

Conversion campaigns

Suppose you're looking to reach a wider audience who have already downloaded your app and want to revisit your app. In that case, you can try trying out different campaign objectives, for example, "Conversions." With this goal in mind, make sure to select an event location for conversions and your app at the level of your ad set. For this to be done, choose your app, the store it is in for this specific campaign, and then an ad created (iTunes or Google Play), and select an event in the app that you wish to maximize, like in-app purchases shown below.

3. Make sure you are targeting your target audience with mobile app campaigns

Once your campaign has been selected, head to the ad set's level to choose the audience you want to target. Who are your intended group of users? Who are the most likely to download and use your application? Try it out and see!

The targeting possibilities could be limitless depending on the market you want to target and your business objectives. There are plenty of methods to connect with people at various points in the funnel. Suppose it's a cold crowd by a campaign of awareness to increase installs or a re-engagement strategy that encourages warmer users to keep using your application. In that case, you'll need to try different methods to determine what works for your business and your target audience. Here are a few Facebook targeting possibilities to test!

Broadly targeted

If you're beginning but aren't sure of the people to target and have money to allocate to these ads, consider going further in your target. You can pick gender, age, and place of residence to determine which demographics work better and which ones perform best. According to your findings, after you've identified which demographics are most effective for you, start slowing down to remove inefficient segments.

Specific targeting

Suppose you have less money and are just starting. In that case, we usually suggest starting with a smaller market that is better interested in your application, mainly if it's designed for a specific need. Click down until the level of the ad is set to Detailed Targeting and start typing into relevant keywords. If you're unsure where to begin, you can try seeking out interests that your customers might have. For example, if, for instance, you are a food delivery service, you should target users with an interest in eating food pizza, if you provide the option, of dining out, and so on. Another possibility is to target those looking to buy a rival of yours.

Lookalike custom audiences

Another option for engaging potential users would be to build a"lookalike" audience within the Audiences tab of Facebook Ads Manager.

You can build customized audiences simply by uploading Email lists. You may have leads, newsletter subscribers, or customers. You can also use your website's pixel to create custom audiences, like people who visit your website. Also, as we're on the topic of mobile applications, You can create custom audiences based on events in the app like installations, add-to carts or in-app purchases, and many more. After you've completed these custom audiences, and any other, If you've got at least 100 users in your custom crowd, it is possible to make a "lookalike" audience.

A "lookalike" audience can be defined as an audience identical to an audience. By using such a lookalike audience, Facebook will take an audience that you have already created and create an audience that you can target with similar behaviors and interests. For instance, if you select your custom in-app purchase audience and then create a lookalike, Facebook will provide a new audience to choose from for your app install campaigns. They work well, and we strongly recommend trying them.

To create a"lookalike" audience, you need to select an audience you've set up, then choose the dropdown shown below and choose "Create Lookalike."

A new window will pop up in which you have to choose the location of your audience and its size. Once you've started with the automated request for 1% of lookalikes since this audience is closely matched to the audience you created. The higher the proportion, the greater the audience you can target with a lookalike. Begin with 1%, and then, as time goes on when you're trying to find a new, broader audience to target, increase the percentage of reach you can reach and observe what it does for you.

4. Guide to Facebook Ads for Mobile Apps: Create killer Facebook ads for mobile apps

Once you have your campaign and level set, Let's get to the advertising level. App ads can use the same features in different ad formats like the text above your creative headline and call-to-action button. Instead of a URL for a website destination page, users will add deep links.

Here's how you can create effective Facebook ads that are mobile-friendly using all of these components for ads.

• Text

For the text portion, write ads relevant to the campaign's goal and pertinent to your intended audience, and explain your application in terms of advantages, solutions, features, or any other new user promotions to drive installs. There isn't a universal rule regarding the length of your ad copy. Therefore, make sure to create concise ads and, if you feel it is appropriate, test with more extended versions of your ad copy to determine what appeals to your audience the most. Although most of the time, shorter copy performs better than those with longer forms, however, we have seen some accounts and some campaigns where longer-form copy is more effective.

• Headline

Make sure you stand out with a more prominent and bold headline. If you're targeting an entirely new audience to boost engagement, write a summary of your app, and add the name. If you're targeting a remarketing market that is warmer, try a promotional offer or solution, then describe it or highlight something exciting so that users can engage.

• Creative

Choose a creative for your ad that will enhance your ad's text. Facebook and Instagram allow static images and video-based creatives for app campaigns. So, try them both. While ideas work well, however, videos perform better because they don't leave much to the user's imagination and can visually draw them more quickly to your brand and your products. We live in a highly active world, and anything with an appearance of motion, while users scroll through their feeds, may help to slow them from focusing their attention on your business.

In terms of images, pick something that is bright and stands apart from the backgrounds of the feeds. If the subject matter is pertinent to the app you're using, consider images of life. For instance, if you're an app that allows dogs to go walk at any time, you can use pictures of dogs and smiling people walking dogs of different breeds. Test carousel ads and single-image ads to make use of the space of your ads and increase your chance of having your message resonate with the viewer of your advertisement. If you're using video, demonstrate the app's functionality with a quick demonstration or even a user using the app to understand the app and visualize their own experience using the app. If you're using a massage on-demand application, showcase a user who is in a similar situation for the intended audience, for example, being tired after a long day. Show the ease with which you can use the app and request an appointment for a back massage that will make you feel more relaxed.

• Deep link

Utilize deep links to help make downloading your app easier for users. This can increase your conversion rates as well as reduce bounce rates. A deeply linked link can not only direct users to your application from the advertisement but could also direct users to a particular section of content. Let's look at the example of food delivery apps to understand this. If you're advertising pizza in your ad, make sure you include a deep hyperlink to a webpage that makes it easy for users to browse pizza ordering options instead of redirecting them to the app and letting them manually look for pizza on their own.

Check out Facebook's Deep Linking in App Ads In their developer section, find out more about deep links and the best ways to use them.

• Call-to-action button

Want to drive that decision truly? Always include the CTA icon to help users achieve the desired goal by downloading, accessing your application, or using one of the alternatives such as this.

You could also make click-to-call ads on Facebook, Both for Reach and Website Campaigns for Traffic.

5. Start time! with Guide to Facebook Ads for Mobile Apps

Your first Facebook mobile ads are now all set to go live. Exciting! Let them roll, and see what they can do. When you have enough information about performance to make valid and significantly statistically relevant optimization decisions, run a few reports to find out what's performing well and what's not. You can then begin to test some of the various variables that you can choose from, such as the objectives of your campaign, ad set targeting, and other ad-level components to increase the performance of your campaign. Be creative, have fun, and keep your users entertained after installing!

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We hope this article is helpful to all app developers. Feel free to contact us and know what you think about this article.

Source: Buy App reviews