Contributed by: CEO Hoang Tuan Luong
How to increase app ratings and app reviews for iOS apps and games 2022
It is important to note that the App Store ratings and reviews have a significant impact on the popularity of the app. As human beings who are social, they will be more inclined to download and use an app when they see it has good ratings and favorable reviews. It is true that one of the most effective factors that can lead an individual to purchase something is social proof. So it is not surprising that marketing professionals utilize testimonials, ratings, and reviews to entice people in deciding to purchase them. So, in this post, we're interested in knowing: how can you improve my iOS app ratings and reviews. That's precisely what we're going to talk about today. Here are effective, powerful, and reliable ways to make sure that your app store's review and rating will help your app's success!
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What are iOS App Ratings and Reviews?
A typical App Store rating is ranging between one and five stars. The users are given the chance for app reviews and app ratings of your app anywhere between one to five stars, with one being the lowest and five being the most favorable rating. The more satisfied and more satisfied a customer has with the app the more favorable the rating they'll give you.
The Apple App Store summary rating is visible in search results as well as on the store's page. It is important to note that this summary score is exclusive to each location in the App Store.
Resetting iOS app ratings and iOS App reviews
Do you realize that as the app's administrator you have the ability to reset the app's ratings? Yes, that's correct. Apple App Store gives you the option of resetting your ratings whenever you launch the latest version of your app. This can be helpful if you'd like to begin fresh or show ratings for the latest version of your app.
However, it is strongly advised to only utilize this feature when absolutely require it. The reason for this is that if you've got very few or zero ratings, people might not want to download your app.
The other reason for this is that most app updates are made to address the current concerns of users. If you change your rating for an app it is not possible to demonstrate to other users that you monitor ratings and reviews of apps as well as develop solutions for any problems.
Users can post ratings on the Apple App Store page using their devices. Ratings can be made for TVOS, macOS, iPad, and iOS apps. For watchOS, users can review your app using an iOS device.
Note that when you change the summary score, your written reviews will remain.
What exactly are iOS app ratings and iOS app reviews?
The Apple review of your app store differs from ratings. Both are conducted simultaneously the app review functions more like written feedback from customers about their experience using your application.
If your customer gives you iOS app ratings, they may provide written reviews to further explain the reason they gave you the rating.
App reviews of the Store are extremely beneficial, whether favorable or not. By reading feedback or writing reviews, you will be able to determine the strengths and weak points of your application.
What is the importance of iOS App Ratings and Reviews?
It's not a secret that in the world of marketing, App Store reviews and ratings are a crucial factor in determining the number of people who are likely to purchase items or products. This is also true for the Apple App Store. App ratings and reviews assist users in deciding whether they'll use your application or not. This is also impacting your ranking on mobile apps.
Here are a few reasons to invest time energy, effort, and money in managing the app store's ratings as well as reviews:
a. Increase traffic to iOS apps
Similar to what was described above that when users search for apps within the App Store, the results will display not only the name of your app, however, they also display a summation of the rating. Users will instantly know how many stars your application has.
Naturally any more points your app earns the more people will be intrigued and enticed to go through your app. This results in more people browsing your store's page.
What you must keep in mind is the fact that Both Apple as well as Google tend to show apps with high ratings, and de-list apps that have lower ratings. Therefore the quantity and quality of your reviews have a direct influence on the quality and quantity of your app's ranking in the search engines.
Think about, for example, two apps that are similar. One of them has a higher rating, but the other one has a lower rating. If a user is searching for specific apps that have the highest rating will be displayed before or ahead of the apps that have fewer ratings.
In the end, your ratings can be the difference between your search engine rankings. If you're looking to rank higher on the keyword you want to rank for then you must give your feedback and ratings plenty of focus. Naturally, the better your rating is and the more favorable the feedback you get more organic traffic you'll receive.
Also, check out our other blog post on increasing app ranking.
b. Make sure you increase the rate of conversion
It's not enough to just get your users to see the app store's page, is it? It is necessary to get users that they should download the app also.
How do you go about it? You can do it by using the app's reviews and ratings.
If they find out that you have lots of reviews that are positive and high ratings, then it's more likely that they'll install your application.
It's not a secret that if competitors have better ratings then your Users are more likely to avoid your application. They'll be more inclined to use competition apps with higher reviews and ratings.
So, as you observe, the better the reviews and ratings for your app you can get, the better your conversion rate will increase.
c. Enhance your brand's image
If people think of your app, do they think of the app in an optimistic or in a negative light? We would like it to be the latter, but is it?
This is why it's important to monitor your reviews and ratings. If you've got a lot review negative, what does say to your current and prospective customers about your business? It is obvious that they will not be interested in the services or products you provide.
However, if you've got lots of reviews that are positive reviews, it follows that you also be a more trustworthy and professional brand.
d. Establish rapport and build trust
One of the most effective methods for users to engage with you is by leaving their reviews. When users leave reviews it is a way for them to tell you what they think of your application. This provides you with a way to engage and respond to your customers.
When you receive positive reviews of your app it is possible to show your appreciation to them. If you have negative reviews, you are able to always contact customers, and express your desire to investigate the issue and ultimately make improvements to your app.
It is very important for you to App Store optimize for your iOS application, please buy ASO services from Proreviewsapp, we will also provide you with many great solutions for you.
How can you improve your iOS App Ratings and iOS App Reviews?
We now know the meaning of reviews and ratings and how important it is to manage these, it's time to figure out how to enhance these. Here are 14 of the best suggestions to keep in mind.
1. Develop the best app that will gain more iOS app ratings and iOS app reviews
The functionality and features of your app would determine if users will be satisfied or not. If your app is able to meet the preferences and needs of your customers and is functional, you can be certain that they will be happy to give you a good score and a positive review.
However, if your app is a complete snooze and you don't have a good user experience, then you'll not only witness your uninstall rate go through the skies, however, but you'll also be receiving many negative reviews.
The first thing you must accomplish in managing your reviews and ratings is to get started using your app for the first time. You must ensure that it's secure and free of bugs. It's not crashing and includes the features your users want.
2. Purchase iOS app ratings and iOS app reviews.
If you've got money and are aware of how importance and value of reviewing Why not invest in them? But, don't do it too quickly. It is best to think carefully before making a decision.
One reason is that purchasing reviews is an illegal optimization of the app store ( ASO) strategy. Blackhat means you're taking the advantage of loopholes within the law and often it's a direct method to violate the rules. Therefore, it's better to collect ratings and reviews naturally. You can consult and buy iOS app ratings and iOS app reviews service from Proreviewsapp, we provide you with iOS app reviews and ratings from real users from all worldwide countries
How can you go about doing that? Go through the next paragraph.
3. Ask for iOS app ratings and iOS app reviews
Like they say, "Ask and it shall be provided for you." You never know what you'll need to do is ask and they'll give you the needed review.
Sometimes, people are quick to provide negative feedback however, they would not give you good ones. This is why asking for reviews is crucial and efficient in obtaining positive reviews.
Don't be timid. Ask. You never know the most important thing your users require is a simple click and they'll give you great reviews and ratings.
4. Make sure you are using a great timing
Imagine that someone calls you in the middle of the night, for no reason or for no reason at all, you'd be annoyed when you receive the phone or do not answer the phone.
Similar to that, it is essential to be punctual when you are asking for reviews. Don't ask for reviews if your user is engaged in an activity or is using the app actively.
Instead, request reviews after they've completed a task, level, or other activity. Be sure to not disrupt their app activity.
Also, you should make the request at a time that you believe your customer is most likely to be satisfied and content. Make sure you don't ask for a rating at the time they are just beginning to use your application.
Be careful not to be overly demanding. You will receive a rating when they're at their best. There is no need to bother them with requests for reviews periodically.
5. Use the SKStoreReviewController API
The SKStoreReviewController API is an awesome way to request app store ratings and reviews with certain codes. There are various codes to serve various purposes.
For instance, you could make use of to use the " request review()" method to inform the app store of the most appropriate time to solicit a user's opinion. This is just one example. Depending on the goal you wish to achieve, you could select from a variety of additional codes.
The best thing about SKStoreReviewController API is that it will allow your users to submit ratings without even leaving your app. Furthermore, this is Apple's way to ask for feedback and ratings. This means you are assured that this has been accepted by Apple.
Lastly, please note that SKStoreReviewController API enables you to only prompt up to three times in a 365-day period for a review.
6. Include your contact information for support
It is vital to inform users know how they can reach you. Not only that, but you should also urge users to reach out to you in the event of a problem or issue with your application. This will help you avoid a lot of bad reviews, too.
Instead of users posting their displeasure at your app's review, offer them the chance to first contact you.
Your contact information must be visible on your App Store page for products. It should be easy to see and easily located.
7. Respond to feedback from users
People love to feel they are taken seriously. This can be achieved by responding to their feedback. It's not enough just to get feedback. You must provide a response, regardless of whether the review was favorable or negative feedback.
An easy "thank for your" and acknowledgment of positive reviews can help a lot. For reviews that are negative You can assure the user that you are examining the issue and are constantly working to improve your application.
8. The goal is to improve negative iOS app ratings and reviews.
If you are the victim of an unfavorable review, however, it's not the end of the road but it isn't the end of the world for you. In fact, you could make a difference to get users to change their negative feedback to favorable ones.
Responding to users can be accomplished through the App Store Connect webpage. The greatest benefit of this is that whenever you reply to your users they will be sent an email notification. If you're in a position to address their issues and address the issue, your customer may change their initial response in response to the action you did.
This is a fantastic chance for you to change unhappy users to satisfied ones. If that occurs, they could make a change of mind and provide you with a higher review and rating.
Within App Store Connect Application Store Connect In the App Store Connect, you are able to change your response. The most recent version of your response will be shown instead of the older version.
9. Answer reviews correctly
It's not enough to respond in any way, you have to provide an accurate response. This means that your response must be concise and precise. Do not waste time talking about it. Address the issue directly and offer immediate solutions. Here's an example of An OK Live application. One person gave it a one-star rating.
I believe that this is a poor app since people keep making up inappropriate statements that are infuriating us, and that's not appropriate. There are a lot of individuals who are frightening us and that's not appropriate. This app could have been a great app, but I feel that you have destroyed it, and that's unacceptable. There are many people we need to ban. In all, it's not an excellent app.
Some of the comments OK Live received are bad. They also received positive feedback. Note the way they were able to respond:
Make sure to remain courteous and professional when you respond. Do not include marketing language or personal details, as well as negative remarks. Beware of arguing, rather be polite and patient as much as you can. Be friendly and make use of a tone that is representative of your brand's overall image. Customize your response to reviews as much as you can and stay clear of templates or canned spiels. If you are able, include your name whenever you address them. So, your customer will feel like you're not treating them as an unnamed commodity, but instead, you perceive your user as a person that requires your attention.
10. Prioritize the users you need to see most often
There will be occasions when you're unable to keep up with the number of reviews that you get. In this situation, prioritize users that have left you the least amount of feedback and those that mention an impact on the performance of your application. Positive reviews are okay however, don't dismiss them completely. What we're saying is that you should learn to prioritize your tasks and pay attention to the most urgent issue.
When you've launched an update to your app ensure that you inform users that you have resolved the issue they've brought up. This is also the best way to convince users to alter their rating on the app store or reviews and also let the other users know that you care about all your customers, regardless of what their problem could be.
And lastly, you must be sure to respond to your customers whenever you can. In this way, you are able to engage with your users when they are at their most engaged. If you'd like to be informed every time you receive an online review it is possible to do so by setting up email notifications through App Store Connect. App Store Connect. Once you have done that, navigate to the section Users and Roles.
11. Review reports that contain offensive material or emails
To ensure fairness, Apple gives app owners the option of contacting users, particularly if reviews contain content that is offensive, spamming, or any other content that could have violated Apple's Terms and Conditions.
Instead of responding in response to the review, users can instead report it by selecting the "Report Concern" option. Concern" choice. This can be found in the review section of App Store Connect. App Store Connect.
12. Create an event or contest
A contest will not be just enjoyable for your users and guests, but it'll also be a fantastic method to boost your app's scores and reviews. Contests can be any kind of contest. An example is asking your clients to recommend your apps to friends, and they'll receive one raffle entry each time they share your app. Make it clear when the contest will begin and close and also when the winners will be chosen.
13. Get featured
To gain more app ratings and reviews You must gain more users. So, how can you increase the number of people who download and make use of your application? The best option is to get your app featured by an influencer or famous website. This could cost you a few bucks however it will be worth it in the time you have an endless stream of customers who will gladly rate your site highly.
In order to increase the ranking of your iOS application in the fastest and most effective way, you should also buy iOS app downloads for your target market.
Conclusion
It's not enough just to make an app and just leave it at that. Much like a child, it is important to take care of it. In other words, continuous improvement is essential. Keep in mind that the iOS is constantly updated, consequently, your application needs to be updated as well to ensure it's up-to-date with the latest iOS version. Additionally, your app may be missing a few features or features that you've never considered. It is possible to improve your app by adding these features as you find new ways to improve the value of your app to the people you want to target.
In the end, improving your app can help you gain higher ratings and reviews. If your app is current and doesn't crash, and is functional, you'll not only receive higher scores but also attract new users. What can you do to enhance the mobile app's popularity? These are only a few methods that can help you to enhance your app's ratings and reviews. It's true that it requires lots of effort but it's the kind of effort you're willing to put in should you hope to make it in the Apple App Store.
Last but not least In everything you accomplish, you must keep the customers in mind. If you truly care about the people you serve and work hard to develop an app that can solve their problems, then favorable reviews and ratings will just appear and you don't have to beg for them. There is no need to ask for it since people will naturally be supportive of your app since you've already been there for them.
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Hope this article is helpful to you, thanks for reading.
Source: https://proreviewsapp.com/
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