How to increase app user for Android, iOS and macOS apps and games 2023

App user and engaged customer is the basis of any successful SaaS company. If you don't have a steady flow of people who are regularly using your service, you don't really have any chance of running a successful SaaS business. It's a guarantee that you won't see the growth you've envisioned through your product.
It's because subscription revenue from SaaS products can be generated over several months or years. Even the most healthy SaaS businesses can require up to 5 to seven months before they begin to generate positive revenues. It's crucial that users keep using your product for the length of time possible. App developers can buy App Store Optimization services to increase app users faster 

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What is app users' engagement? in the context of SaaS?

Before we get into strategies for increasing engagement Let's define what"engagement" actually is in terms of a product's perspective, and why it's an essential measurement for your SaaS business.

In simple terms, the nutshell percentage of engagement is the proportion of users who are actively engaged within your application over an extended period of time. The ability to track how many users are fully engaged in your product is an excellent gauge of the overall health of your product and any change in this measurement could be a good indicator of possible issues in the future.

What are app users' engagement, Source: Proreviewsapp

The biggest issue with the measurement of engagement in products is the fact that the concept of "active" can be quite different between different products. While an automation tool for social media could have users who log into their accounts every day, however, budgeting software could be able to log in users only at least once or twice a month, but still, count it as high engagement. You can buy the Top app keyword position (Top 1,3,5) for your Android, and iOS apps, and games from Proreviewsapp. We can push top app keyword to Top with guaranteed results.

1. Help app users get to their"aha!" moment before

The onboarding of users can have a huge impact on the whole user experience. The onboarding process is the very first interaction that your customers will experience when they interact with your product; therefore it's essential to make an impression that is positive. Consider it as a way to build a long-term relationship.

As motivation for users is generally in high gear during the initial process of onboarding; it's a great moment to encourage users to take meaningful actions and gain immediate benefits. 

Every new user must be shown the most important features of your product; in the hopes of helping them understand the core value proposition of your product-aka getting to their "aha" moment as quickly as they can.

How to highlight the shortest way to your "Aha!" moment, Source: Youtube, UserGuiding.com

A tool for learning languages; Duolingo can do this beautifully. Their onboarding process provides users with an exercise in translation to show how quick and simple it is to master a language and all this prior to asking users to sign up for the service by signing up. Buy app ratings from real users for Android and iOS apps, games worldwide country

Users are encouraged to select the goal they want to learn. Inducing users to commit to a cause before sign-up has a significant influence on the likelihood; that the app users will stay with the app. This is because humans possess an intrinsic tendency to complete and the need to finish things.

2. Make use of UX writing to convey relevant and efficient messaging

Don't view UX writing as a last resort. The microcopy that you include in your product; such as CTA buttons, descriptions of forms, modal dialogs, and more-can assists app users to complete tasks, explain technical information in everyday language, and motivates users to continue engaging in your service. Also, an effective copy can also assist in directing users who are using trial accounts to upgrade to paid subscriptions; thereby increasing the amount of money you earn.

Mailchimp provides a great illustration of a well-written and effective microcopy that prompts users into taking action. The welcoming; personalized welcome message is designed to grab the attention of users every time they sign in.

The description of features and calls to action are concise; and informative and help users quickly recognize and comprehend the features they're seeking. You should buy ASO service to have more time to improve their applications, thereby helping applications to the Top of the application.

3. Gradually introduce users to new and useful product features

The new feature you've added could be extremely useful, but only if the users are aware that the feature exists. Blog posts and emails are great ways to announce new features for your products but; in order to truly encourage your users to learn about and embrace your feature, you have to be able to communicate with them inside your application in addition.

Get Your First Users: Advice | Launch | App Marketing | Udacity, Source: Youtube, Udacity

The email marketing tool Litmus launched its Process HTML option, they used Appcues to design a straightforward tooltip informing users of the change.

Users of the feature who saw the tooltip 62% were regular users of this feature compared to 2% of the group that was in control. This represents a massive 22x rise in user adoption.

4. Automatically send emails based on app behavior

User engagement happens outside your product, too. The ability to set certain events to send out an email on a regular basis can be a great method to reinforce the direction; that you're offering within your product via an alternative channel and make the likelihood higher that customers are more likely to take action. This is because people tend to go to concepts they're already familiar with. This is a phenomenon called"the "simple-exposure" effect.

A few examples of behavioral emails you could send are:

• Activation/sign-up emails. These welcome emails have among the highest rates of activation of any kind of email. They're the ideal occasion to present your brand and start creating a personal relationship with your clients.
• Specially-designed emails for certain occasions. It is possible to set certain events in the app to trigger emails that provide more details on specific features that your customer is already using, without interrupting their work at the time.
• Education drips. Informing your customers about your product's features and their benefits over time will create a habit of use and aid users to benefit from your product.
• Surveys of customer feedback. Make sure your customers know you value their feedback and gather valuable feedback using questionnaires and surveys in the app. Contact users via email based on their responses, as Appointlet did with the Appcues Zapier integration. You should use the App Store Optimization service to increase app ranking for their Android, and iOS apps, and games faster.

5. Gather feedback from qualitative sources to identify areas for improvement for the app users

Tools for quantitative data and analytics can reveal a lot about the things that are not working within your product. However, it isn't able to reveal what caused it. To find out, you have to inquire with your users.

Using session feedback to identify areas for improvement, Source: Youtube, Child Outcomes Research Consortium

Gathering qualitative information from Live chat software, surveys of users, NPS scores, and session recordings can give important insights into how you can better engage your users with your products. With tools to record sessions such as FullStory products, managers are able to see exactly what users are doing in the application and what they're clicking (or selecting) or where they're stuck, and so on. To increase App installs from Google Ads at the cheapest bid price, app developers can refer to Asoservice.com

The Help Desk software Aid Scout used FullStory to determine what their users were experiencing when they ran through roadblocks in their initial onboarding process. They found they were noticing that users were being tripped into when inviting others to join them on the software. 

6. The most ruthless way to cut features is to remove features that don't get the attention of the app user

When it comes to knowing exactly what people do not need is as crucial as knowing the things they actually require.

The release of multiple features that don't provide value can lead to product debt that could drag your product's core down and make users think that you've forgotten about the essential features they agreed to initially.

Removal of features is a difficult decision, especially if you've spent a significant amount of time and effort developing. If your analytics data suggests that users don't use that new feature that you introduced in the past year, you've got two options: You can find out why your customers aren't making use of it and allocate more resources towards improving the feature that isn't being used or eliminate the feature altogether. the feature completely. 

Conclusion

Every product and each user is unique. Knowing the best way to keep your customers interested may require some trial and trial. The fact is, no matter if the product is able to meet the expectations of your customers, they might change brands for the sake of variety. This is a scary possibility! The best method to increase your Android ranking, you can buy App Store Optimization service for your Mobile apps and games from the Top 1 Agency.

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Thanks for reading.

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