Contributed by: CEO Hoang Tuan Luong
Increase app downloads for Android games and Apps organic 2022
Discover seven fantastic and tried-and-tested techniques from the Proreviewsapp Team, ideas for promotion, strategies for the promotion of apps, and the increase app downloads for Android games and apps and apps in 2022. This is a thorough guide, so make sure you take the time to go through this blog.
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Increase app downloads for Android games, Statistics
According to the market leader of research and fact-based information firm, Statista.com revealed the forecast for mobile gaming revenue, and the numbers are awe-inspiring.
- In 2022, the earnings in mobile games are predicted to be worth USD $164.10 billion.
- It is also noted that revenues are projected to increase by a percentage (CAGR 2022-2026) of 8.68 percent which will lead to the market expected to be US$228.90bn in 2026.
If we can draw a conclusion then it's not incorrect to conclude that mobile games have a huge impact on the trillion-dollar Treasury and with a CAGR percentage of 8.68 percent, the industry continues to grow and keep expanding.
This means that more mobile games will be launched in the next few years which will in turn make it more important to increase Android app installs for your app.
What is the reason for to Increase app downloads for Android games and apps?
Advertising on Andoird games and apps is crucial due to two important reasons.
Initially, the Mobile app promotion strategy helps increase Android app installs massive numbers. With an inventory of many thousands of people. Utilizing digital media, the growth in the number of gamers to purchase and install games for mobile devices is substantial and worth the investment.
These data, as well as other metrics gathered from the tools used in promotion for mobile games, can aid app developers and marketers understand user preferences, preferences for mobile games, competitors, and competition.
There are additional benefits with mobile game apps' marketing and advertising that you will experience when you promote your game apps for mobile use.
Are you interested in learning how to promote your Android games to boost your ROI?
The ways to increase app Downloads for Android games and Apps 2022
In particular, you can promote games for mobile racing arcade mobile game apps and adventure mobile game apps, and puzzle game apps. Games for mobile phones that play role-playing and digital card game apps and much more use these guidelines.
1. Do proper market research + ASO keyword research
The advertising of mobile games started by conducting a sound market analysis in which you can study the proper conduct of android games apps. This research will help you learn more about other businesses advertising android games strategies.
When conducting market research, make sure to do another aspect: App Store Optimization keyword study. This is crucial. The game store on Android; Google Play Store has the most mobile game apps launched in comparison to the Apple Store.
App store optimization assists Android mobile game apps rank to be among the most popular results for key phrases used by users to locate apps in App Store. App Store.
Based on the type of your game apps for mobile Make an outline of keywords that create the possibility of being perceived as search by users. Keywords can be found using ASO tools, or look at the suggestions for search bars on the Google Play Store.
You can also get help with the App store optimization firm by researching the keywords that will help you achieve top rankings for your Android game application.
You can purchase ASO services from Proreviewsapp.com to get the fastest results for your Android games or apps.
2. Make sure to send Android games and Apps to a variety of publishers
There are many game app developers around the world who assist app developers in launching their applications to the market, with branding benefits and profits.
You might have heard of Activision, Electronic Arts (EA), ZeptoLab, and others.
They are world-renowned mobile game producers.
But be aware that they are publishers. This implies they take a fee and, sometimes, it is difficult to work with them.
3. Take your Android games and Apps to several stores
Make sure to think outside the box for your Android game app marketing.
If you believe there is just one store, the Google Play Store, you may be surprised to discover that there are additional games app stores that are listed below.
- Amazon Appstore
- 1Mobile market
- AppBrain
- Slide.me
- Getjar for developer
4. Run paid campaigns on social media
There are a variety of advantages of the use of social media for marketing mobile applications. It is possible to run ads paid for on social media to aid in your game's mobile app marketing campaigns. Social media platforms that are popular like Facebook, Instagram, Pinterest as well as LinkedIn are the best way to reach out to users who will see the ads for your game's mobile app for download.
All of them have specific and efficient advertising tools that can help you create ads that meet your requirements.
When you're considering this project make sure you design your advertisements based on the principles of the platform you've selected. Think about the size, content to be displayed, CTA with perfect intent, and budget for advertising.
5. Google Ads Universal App Campaigns (UAC)
The Google UAC may be a game changer in your mobile gaming application promotion and marketing efforts. This should be the primary aspect when it comes to the promotion of your mobile game apps.
Universal App Campaigns are a machine learning-driven platform designed for app marketers who create automated ads in Google Ads to generate potential application installs or drive in-app conversions.
6. Promoting through the words of celebrities
This is a modern method to market your games on mobile devices.
This includes famous people with an enormous fan base or could be currently trendy to help promote the newly released android game app and reach many users.
In general, the proportion of conversions (clicks and installations) is very high because people listen to their messages with a high priority and respond immediately.
But this shouldn't be your first option because the user acquisition cost is higher.
7. Promotion via Android app reviews
In a growing number of cases, users look up reviews prior to installing an app.
The manner of speaking may be low or high regardless of the nature of the mobile apps they're downloading.
Reviews help users understand more about mobile games. They certainly boost confidence in downloading the application but sometimes they can also work in the opposite direction.
There are many paid-review platforms that could prove beneficial. There are a few listed below that you may want to test: https://proreviewsapp.com/android-app-reviews
Increase app downloads for Android games and apps Strategy
Apart from the mentioned seven android game app marketing ideas, you can employ these enduringly successful advertising strategies for mobile games.
They are offered in the interest of sharing because they are unique and the outcomes are remarkable. But, implementing these strategies requires the planning of time, effort, and constant effort.
Content Marketing to increase app downloads for Android games and apps
If you're unfamiliar with the term, it's an extremely rated digital marketing strategy employed to attract people, keep them engaged, and maintain users by creating and sharing relevant types of content like articles, videos podcasts, articles, and other forms of media.
If you are using content marketing as a mobile app promotion ensure that you implement SEO strategies that are smart.
This will give you an edge in your content marketing campaigns.
Increase app downloads for Android games with Advertising Influencers
Influencer marketing concepts are similar to celebrity endorsement programs, but the difference is that this is locally-based as well.
Influencers are people who do not use their experience to market the application, but rather communicate their own experiences to their fans.
The use of mobile apps for influencer marketing can be beneficial in:
- Increase direct Android app installs
- Endorsing or recommending any app
- Connect with your intended public
- Affect large audiences that go beyond the targeted boundaries
In the end, this kind of app-based game promotional strategy is a great way to meet the majority of the business goals.
Increase app downloads for Android games with Affiliate Marketing
Affiliate marketing via mobile apps is superior to all other types of game app promotions.
The success rate of affiliate marketing is high, but it takes accuracy, patience, and perseverance.
In this scenario, the app's owners are usually working in conjunction with affiliate marketers which allows the app to earn a commission every time the user purchases via affiliate links from publishers.
To take advantage of affiliate marketing, you'll first have to purchase or sign up for an affiliate advertising program.
Use Advertisements on Banners to increase app downloads for Android games
The last tip for bonus points is banner ads on digital media that can be seen on websites in the form of images. They are a type of (have a hyperlink that points to the source website) banners used to advertise a brand, usually in order to draw visitors from the website hosting it to the website of the advertiser.
The most straightforward method to begin using banner ads is to use Facebook banner ads since they're convenient and efficient.
Conclusion
The seven strategies can help you attract gamers through mobile game promotion. These game-based marketing strategies are worth taking into thinking about for your Android game app promotion strategies.
If you follow these tips using these strategies, you'll see a positive increase in your game app's marketing. Increase the number of installs and reach a wide range of users, and enhance the effectiveness of your mobile game marketing strategy by using the above strategies.
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