The best keyword research for App Stores and tracking tools to improve app's rankings 2023

The number of apps available on both the Google Play Store and the Apple App Store increases on an everyday basis, and it's becoming increasingly challenging to make your app be found organically. App Store Optimization (ASO) is more crucial than ever in 2023, and more tools are being developed to aid you in this process.

A vital component essential to App Store Optimization is the research of keywords. Here at Proreviewsapp.com, we use numerous tools to identify keywords and analyze and track the performance of keywords. We've also found ways to use some of the more traditional instruments, which were in use for a while but were not explicitly designed to be used for keyword research in app stores. The blog in this post will highlight the nine tools we employ to conduct a typical keyword research process for the app, beginning by using ASO Keyword Research Tools, then ASO Keyword Performance Tracking Tools. Let's explore together

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Part 1: ASO Keyword Research Tools

In terms of "traditional" Search Engine Optimisation search engine analysis, there are many trusted and well-known tools to identify keywords, such as Keywordtool.io and Google's Keyword Planner software. They also provide pretty precise monthly estimates of search volume.

For App Store Optimization Keyword research, the process is more complex, and the tools available are a bit more challenging to locate. There are fewer tools to search for keywords. Therefore, the process requires more brainstorming, thinking, and thinking outside the box. There are a variety of tools to assist you in this. Below are our top 5 tools:

1. SeedKeywords.com To brainstorm ideas

When you begin to research keywords, it's a good idea to start with a list of terms that you create via traditional brainstorming.

Seed keywords, Source: Proreviewsapp.com

These are usually keywords you could imagine yourself typing into if you were looking for the exact app that you're trying to optimize.

But why don't you ask other people?

With SeedKeywords.com, you can find out what keywords people would be searching for in a particular scenario. Every scenario you design will have its unique URL to distribute to your friends, family, and colleagues. This is an excellent method of obtaining simple phrases from actual people. Together in your brainstorming, you can use the results from this exercise as a starting place. To organize it, we recommend using spreadsheets to add and categorize keywords.

2. Thesaurus.com for researching synonyms

Once you've got your initial list of terms that you're searching for, now is the time to increase the scope of your inventory by adding every possible synonym. Thesaurus.com is the ideal tool to accomplish this.

In this screenshot, for words such as "finance," the tool also suggests words such as "banking," "investment," and "business." Although these aren't necessarily synonyms for "finance," they are incredibly relevant to the topic. Be aware that every person has their way of thinking, and while you might enter "finance," the next person may be searching for the same application but search in "money."

3. Keywordtool.io for classic keyword research

For routine SEO keyword study, Keywordtool.io is one of the most effective tools available out there. It offers a section dedicated to App store research; however, the functionality is restricted and does not always provide helpful listings of crucial words. However, we recommend trying it.

Furthermore, there is a "Related Keywords" tab of regular searches that provides comprehensive lists of terms that most of the time can also be relevant to investigations in the app store. The average monthly volume of searches shown can be used as a rough popularity indicator in this scenario.

Be aware of Paying attention to (1 or two phrases) searches with high search volume. The majority of people use more minor search terms when searching in apps, and it's almost certain that short searches with high importance in formal investigations will see an essential volume of searches for inquiries in the app store. In the case above, "finance," "money," and "loans" are prime examples.

4. App Store for thinking as your clients do.

For additional keyword suggestions to generate other keyword ideas, enter the initial keywords list in the search bar in the app store and then look through the tips that are automatically generated for search results. This tool isn't as comprehensive as the other ones we've discussed, but it has offered us some helpful keyword suggestions that other devices missed in the past. Remember that these auto-suggest keywords come directly from apps, which means they're likely to be relevant.

App Store for thinking as your clients do, Source: Proreviewsapp.com

Be sure to test this in both Google Play Store and the Apple App Store, as their auto-suggesting algorithms differ. If you input a number of your seed keywords and the synonyms for them, you can broaden your list by adding additional keywords and long-tail keywords.

5.  Chrome Plugin: To check out your competitors

An excellent method to find critical keywords is to look at what your opponents are currently doing. Google Play Store Google Play Store is more ideal for this task than Apple App Store. Apple App Store has more room to incorporate keywords with different variations.

It is recommended to look at the app's title and the short description that competitors make use of. A free Chrome plugin shows a brief description of every app you access in the Google Play Store. Google Play Store in your Chrome browser.

In the case above, we can observe that the app includes the following keywords in its app's title and description:

Wallet

Money

Budget

Finance

Expense

Expense Tracker

Save money

Track budget

Expenses

Personal finances

Finance

Financial manager

Bank

Bank sync

There are a lot of keywords to be used in such a small number of characters permitted. It's worth looking at all of your significant competitors and confirming that your list has all the keywords they're employing.

Part 2: ASO Keyword Performance Tracking Tools

After you've optimized your app to compete with specific keywords, it's essential to monitor your app's performance in the results of every keyword. Many tools do this, and each utilizes its particular set of indicators. These are our top four tools:

1.  Thetool.io: Tracks the ranking of your keywords

The tool is a vast mobile application for marketing and ASO that includes many functions. The "Keyword Suggest" section lists keywords suggested in response to a search term you type.

Furthermore, you could utilize it to track search engine rankings. For every search term, The Tool uses scores to determine the difficulty level and the amount of traffic to search.

Other characteristics included in The Tool:

Downloads data

User reviews

Conversion rates

Tracking competitors

2. Appannie.com For comprehensive keyword tracking

App Annie is an extremely powerful App Analytics and Insights platform, but it doesn't currently include the ability to search for keywords. However, it displays an initial list of the keywords which apps now rank for within each region (country).

This way, you can use App Annie to look up the top terms your competition is ranking for and then add these keywords to your wish list.

App Annie Free Intelligence for Marketing: Hone Your App Marketing Strategy, Source: Youtube, App Annie

However, the worth App Annie can provide in terms of terms like keywords is their ability to track keywords. It is possible to monitor 300 keywords per app on each store and 10,000 keywords across the various apps and stores. App Annie evaluates each keyword. App Annie determines a score for search volume and difficulty score.

Other attributes of App Annie include:

Downloads & revenue statistics

Statistics on usage

App Comparison

Demographics analysis

Reviews

3.  Mobileaction.co to track your rivals

MobileAction.co is another tool with tracking and keyword discovery capabilities, with the ability to "Spy" on competitors and automated keyword suggestions. Like the majority of the other tools we have mentioned, Mobile Action uses their metrics for every keyword: Search Score (which they refer to as "relative search volume") and Chance (similar to "Difficulty" in other tools).

It is possible to track keywords for each geographic region (country) and per app (which must be picked in a different manner in each store). Through their ASO Premium service, it is possible to produce an ASO report that displays the complete list of the keywords for which the app has a high rank.

Other attributes that are part of Mobile Action:

Apple Search Ads Intelligence

App Update Timeline

Localized App Comparison

Downloads & Revenues estimates

App Competitor Analysis

4.  Sensortower.com for that additional degree of intelligence

Sensor Tower is an App Intelligence platform with keyword research capabilities similar to the faculty of Mobile Action. They offer keyword surveillance and keyword suggestions and the option of translating keywords into various languages.

Sensor Tower uses its metrics for traffic and Difficulty scores. They each assign a value between zero and 10.

5. Following App Intelligence Sensor Tower has modules for:

Store Intelligence

Ad Intelligence

Usage Intelligence

Each module has to be purchased separately and offers various types of information.

At Proreviewsapp.com. We are constantly seeking new and more efficient methods to enhance Our ASO processes. If we find new app store tools that can be used for keyword research, we'll ensure that we amend this post to include these tools.

Conclusion

We hope you are encouraged to make it a priority to get your ASO in order and increase the visibility of your app. If you'd like to find out more about our views on ASO or require direction and guidance to boost your rankings in the app store and improve your app's visibility, our ASO team is here to help. Learn more about our best deals here, and don't hesitate to 

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We hope this article provides you with helpful information, don't hesitate to get in touch with us and let us know what you think. Good luck.

Source: Buy app reviews