what-is-aso

 ASO Master – Part I: ASO Overview

Currently, smartphone users find apps by searching for them in app stores. Therefore, ASO Master optimization is a must if you want your customers to find your app in the stores. So what is ASO? Why is ASO optimization necessary? ASO Master – Part I: ASO Overview

Let's learn about ASO together with SEGU Vietnam through this article.

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1. What is ASO Master?

Many people call App Store Optimization (ASO) Search Engine Optimization (SEO).

Although SEO is more complicated than ASO, this is a relatively exciting and fair comparison because many factors affect SEO results.

What is ASO master, and why is it crucial? By definition, ASO (App Store Optimization) is the process of optimizing games or apps to maximize their visibility, improving conversion rates to generate organic downloads. Highest money (organic installs).

ASO Master What is ASO?, Source: Proreviewsapp

 The ASO process has three main goals:

  • Maximizing visibility
  • Conversion rate optimization. (Optimizing Conversion Rates)
  • Make a profit from your application

2. ASO Master: Goal 1 – Maximizing Visibility 

Only people who know about your app's brand can actively search and download it.

So it would help if you got their attention. Above all, make the app easily visible on Google Play or the App Store.

There are 3 ways to increase the visibility of your app: 

Make the app stand out on the Store homepage.

Editor's Choice generates immense visibility and comes with thousands of installs. However, it isn't easy to be among them.

Since the number of apps to choose from is limited, it's up to the Store's editorial team to decide which one to choose. 

A great app can help you increase your chances of landing a job.

It must also have a large audience and must be relevant to the topic the editorial team wants to emphasize.

Help the application be at the top of the most popular, most successful, or shelter in a separate category.

Like being suggested by an editor, getting into the top spots of the full-featured apps isn't easy. It needs a lot of downloads, or your app must have colossal revenue.

Increase the ranking of the application on search results with buy ios keyword install.

Search is the easiest way to increase visibility. You don't need a very successful app, and you don't need to depend on the goodwill of the Store editorial team.

All you need is knowledge of app store algorithms.

3. ASO Master: Goal 2 – Optimizing Conversion Rates 

The second goal of ASO (App Store Optimization) is to convert as many installs as possible. This goal can be achieved by optimizing the metadata about your app (metadata).

Conversion Rate Optimization - 8 Tips for Success, Source: Youtube, Marketing 360

This task requires:

  • Write an attractive app description
  • Design app icons and impressive screenshots convey the message well
  • Edit professional product feature introduction videos

All of these metadata components need not only to be attractive. They also have to convince users that your app solves their problems or needs.

Besides optimizing what metadata (metadata0 that users can see), many other factors affect conversion rates. Additional measures you should take include:

  • Find ways to increase your app's positive reviews and try to avoid negative feedback
  • Keep app size low
  • Increase user retention

And many other jobs that we will learn about in the next section.

4. ASO Master: Goal 3: Make a profit from your app

The in-app investment implementation and promotion, keyword research, and optimization will be for nothing if your app is not generating a profit.

The business goal is to create surplus value; the most specific importance is profit.

In-app marketing puts more emphasis on ASO. All the results it brings will not let you down.

5. The importance of ASO

With that said, ASO (App Store Optimization) should be the foundation of every app marketing and user acquisition strategy.

6 reasons why you should start doing ASO | Benefits of App Store Optimization, Source: Youtube, App Radar

Here are the reasons why ASO is important:

First, a successful ASO will lead to a continuous stream of new users finding your app in search results.

Users who don't arrive through paid advertising (Organic Users) are often more engaged and loyal than those who discover your app through paid campaigns. This goal can be achieved by optimizing the metadata about your app (metadata).

Second, ASO, specifically Optimizing Conversion Rates (CRO), positively impacts paid media campaigns, social media marketing, and conversion efforts. Change your other user.

Higher conversion rates lead to more downloads from all channels, so you earn more per ad spend.

6. Application Product Page and Metadata in ASO 

Of course, App Store Optimization (ASO) is not optimizing the entire app store. It's about optimizing your app product page.

Think of the product page as a showroom. It presents a wealth of information that potential users can evaluate your app and decide to download. These bits of information are known as Metadata or Metadata Elements.

Application Product Page and MetadataApplication Product Page and Metadata, Source: Proreviewsapp

As an application owner, you can directly manipulate some of these metadata elements. These elements are called On-page Metadata. These include the app title (title), subtitle (subtitle on iOS) or short description (short description on Android), keyword field (keyword field on iOS only), app description (report), icon application icons (icons), screenshots, and intro videos. Boosting apps to the Top of Apps depends on buy top app keyword position, which is an important indicator of the top app ranking.

Other elements are created by the mechanics of the Stores and cannot be edited. These are called Off-page Metadata. App rating, download count, age rating, and capacity are subject to off-page metadata.

In addition, metadata elements can be classified by their type (text or image) and their relevance.

Some related elements can help increase visibility because they are indexed.

That means the app store algorithms will search for them from keywords and list the app in the search results if found.

Other metadata elements don't affect visibility, but they can convince users to download an app when they land on a product discovery page, increasing conversion rates.

7. Conclusion

App store optimization isn't a one-time job, and it can feel like a never-ending run or shoveling while it's snowing. Therefore, today, the most common approach to optimization is no specific method at all. It's all trial and error. Keep testing and experimenting with your keywords to rank high and then more traffic to your download page. ASO is a day-to-day business regarding keyword rankings, so it's important to remember that it's not a one-time job but a long-term one.

If you're not using ASO to boost your app's search rankings, you're missing out on the most extensive discovery channel for your app. App optimization removes the cloak of invisibility covering your app and increases your app's exposure to potential users. Yes, it can be time-consuming, but it is essential. Want your app to be in 63% of apps discovered through search? By knowing what your users are searching for through thorough keyword research, you can increase your chances of ranking highly for your keywords or categories.

Related posts

https://proreviewsapp.com/Google-reviews

https://proreviewsapp.com/android-keyword-installs

This article provides information about ASO, I hope this information is helpful to you.

Source: https://proreviewsapp.com

 

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Top Apple Books You Must-Know Tips to Improve Reading

iOS 12 brings Apple Books an updated version of iBooks packed with unique features. These Apple Books tips will improve your experience with ebooks. In…

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5-practical-ways-to-use-the-markup-feature-in-your-iphone

5 Practical ways to use the Markup feature in Your iPhone

The Markup feature available on iPhone and iPad is an excellent method to draw the content of numerous applications. Here are some ways to utilize…

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top-excellent-chromecast-tips-you-must-be-aware-of

Top excellent Chromecast Tips You Must Be Aware of

Here are some great tips and tricks to make the most out of your Chromecast.commons.wikimedia.org Google's Chromecast is a straightforward and straightforward way to turn your…

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chromecast-stuttering-and-buffering-strategies-to-fix-choppy-streams

Chromecast Stuttering and buffering? Strategies to fix choppy Streams

Do your Chromecast streams stutter and buffer? Use these tricks and tips to improve Chromecast's blurry playback. With its wide-ranging compatibility applications, Google Chromecast has…

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how-do-i-get-microsoft-paint-for-mac

How do I get Microsoft Paint for Mac?

Are you looking for a way to use Microsoft Paint with your Mac? There are a few choices. You should find a Mac easy to…

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what-is-the-process-of-android-app-permissions-here-s-what-you-need-to-know

What is the process of Android app permissions? Here's What You Need To Know

Are you opposed to installing Android apps? What they mean to you and how it has affected your life. Android permissions are an essential feature…

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stop-android-apps-spying-on-you-with-duckduckgo

Stop Android apps spying on you with DuckDuckGo

DuckDuckGo's App Tracking Protection can prevent all Android apps from spying on you and collecting data that you don't want. Permissions and consent are required…

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how-do-i-retrieve-deleted-text-from-a-samsung-phone

How do I retrieve deleted text from a Samsung Phone

It would be best to recover deleted messages from your Samsung Galaxy phone. There are three options. There are many ways to retrieve text messages…

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audible-options-the-best-audiobook-apps

 Audible Options: The Best Audiobook Apps

These apps allow you to legally and free-of-charge listen to audiobooks if you don't want to pay for them. Reading can be a costly hobby.…

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What should the life expectancy of a new computer be?

How long does a computer last before it has to be replaced? Computers can be expensive, as with many other tech products. Before you make significant…

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5-best-android-antivirus-apps

5 Best Android Antivirus Apps

In recent years, smartphone antivirus software has grown an enormous business. Smartphone antivirus software has become a massive business in recent years. The Android operating…

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app-monetization-how-to-generate-income-from-apps-in-2022

App Monetization: How to Generate Income from Apps in 2022

You will learn that there is no such thing as a free lunch in the world of apps. In 2021, mobile apps were downloaded more…

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aso-marketing-strategy-building-a-stronger-organic-top-of-funnel

ASO Marketing Strategy: Building strong organic users for Mobile app

ASO marketing strategy is a vital strategy to improve the organic visibility of mobile applications on the App Store and Google Play Store.

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aso-mobile-marketers-get-started-with-your-organic-app-downloads

ASO for Mobile games: Increase app downloads for Mobile games

Every Mobile app games owner faces a marketing challenge with all the competition. How to ASO for Mobile games, Increase app downloads for Mobile games

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Top Apps Win 10 & Why You Should Try Them 2022 new

Windows 10 has many default apps that you might not know or underestimate their utility. We've compiled a dozen apps that will transform your work…

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the-best-microsoft-store-applications-for-windows-10

The Best Microsoft Store Applications for Windows 10

Microsoft Store apps for Windows 10 are a big step forward. This is our selection of the top Windows 10 apps, both paid and free.…

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8-common-microsoft-store-issues-and-app-problems-in-windows-10-with-fixes

8 Common Microsoft Store Issues and App Problems in Windows 10 (With Fixes)

Are you having problems downloading apps from the Microsoft Store? These steps will help you fix any problem. Microsoft Store, formerly Windows Store, is Microsoft's…

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are-you-having-trouble-installing-apps-or-software-on-windows-here-are-some-things-to-do

Are you having trouble installing apps or software on Windows? Here are some things to do

Here are some common problems that can prevent you from installing software on Windows 10. Are you wondering why Windows 10 won't allow you to…

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how-to-choose-between-32-bit-or-64-bit-windows-operating-systems

How to choose between 32-Bit or 64-Bit Windows Operating Systems

Which version of Windows should you choose? These are the differences between 64-bit and 32-bit Windows installations. This will help you make an informed decision.…

  • cal 06/04/2022
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what-is-apple-music-s-up-next-feature-all-about

What is Apple Music's

Up Next allows you to discover new artists via Apple Music. These playlists can be used in many ways. You're not alone if you get…

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what-is-the-best-way-to-back-up-data-on-a-computer

What is the best way to back up data on a computer?

Are you worried about losing your personal information? Data backups are vital. What's the best way back up to your data? As we all know,…

  • cal 06/04/2022
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why-you-need-to-delete-zombie-apps-that-you-no-longer-use

Why you need to delete Zombie Apps That You No Longer Use

"Zombie applications" are stored on your device, even though you have never used them. Here are the ways they can expose you to security and…

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if-location-services-are-disabled-can-my-phone-still-be-tracked

If location services are disabled, can my phone still be tracked?

It is easy to track a smartphone. But can it still be done without using location services? It's scary to think that someone could track…

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Compared to the New 2022 iPad Air vs. 2020 iPad Air

The fifth-generation iPad Air launched today with M1 and 5G support. However, it could be difficult for those who already own the fourth-generation model. These are the…

  • cal 06/04/2022
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Comparable: 2020 iPhone SE vs 2022 iPhone SE

Apple introduced the third-generation model on March 8. The company continues the tradition of the device being an introductory device. It's an affordable way to upgrade…

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Best Linux Software and Apps

You have made the switch to Linux from Windows or Mac. You have chosen a Linux distro and settled on a Linux desktop environment. You…

  • cal 02/04/2022
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Setup and use the Sleep Tracking feature on your iPhone

This article will show you how to make the most of your iPhone's excellent Sleep tracking features. iOS 14 brought a significant update to the…

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5 White Noise iPhone Apps To Help You Sleep

These white noise apps for iPhone will help you get better sleep quality and improve your focus. Imagine this: As you toss and turn in…

  • cal 02/04/2022
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setting-a-sleep-timer-with-apple-music

Setting a Sleep Timer with Apple Music

How to stop Apple Music from playing endless music after falling asleep on any Apple device. Do you listen to Apple Music before going to…

  • cal 02/04/2022
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What should you do with your Mac?

You can do some things to make your first Mac experience great. These are some things you should do with your new Mac. Many people…

  • cal 02/04/2022
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Mac mini and iMac Mac Studio - Which desktop Mac should you buy at any price point

Apple is almost done replacing all of its Macs with Apple Silicon models. This replaces its dependence on Intel processors. The MacBook range is nearly done with its transformation.…

  • cal 02/04/2022
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How do I lock files and folders on macOS?

Lock a file on your Mac to prevent accidental editing or deletion. This is how you can use Terminal or Finder to lock a file…

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Quick and Fast Mobile Games to Kill Time for Android and iPhone

Are you bored and looking for Something to do for five minutes? These are the top mobile games you can play quickly and easily. You…

  • cal 02/04/2022
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How to Increase Gaming Performance on your Android Phone

These are eight simple tips to make your Android phone more game-friendly. Did you know that you can adjust some settings on your Android phone…

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3 Reasons Google Home App is Getting Better

Discover the latest improvements to the Android and iOS apps. Google Home App Android And iOS act as a central hub for controlling all your Google-compatible smart homes devices.…

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Try this if your computer slows down when connected to the internet

Are you experiencing slowdowns in your computer's performance when connected to the internet? These are some common causes and solutions. It might be challenging to…

  • cal 02/04/2022
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PlayTally

Other Apps to Enhance Apple Music Experience on iPhone

These third-party music players provide advanced Apple Music features that you won't find within the stock app. Apple Music is a great app, but you will…

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top-apple-music-features-for-your-iphone

Top Apple Music Features for Your iPhone

Apple Music offers a wide range of superb features. These are the top Apple Music features you should use on your iPhone. Apple Music is…

  • cal 02/04/2022
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Access Your Replay 2022 Playlist On Apple Music

Apple Music's Replay playlist lets you discover what you've been listening to in the last year. Apple Music's Replay 2021 playlist has been launched. Apple…

  • cal 02/04/2022
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Finder: Top Tips to Use this app on Your Mac more Effectively

Are you frustrated with the performance of Finder on your Mac? These tips will make it easier to browse files in Finder faster than ever.…

  • cal 02/04/2022
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Top Features Apple Must Add to Apple Music iPhone App

Apple launched Apple Music. It was bundled into the stock Music app for iPhone. This resulted in an experience that was similar to iTunes. The…

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Dolby Atmos, Spatial Audio, and Apple Music

Apple Music can now be listened to in surround sound using Spatial Audio and Dolby Atmos. Here are the facts. Surround sound is most commonly…

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Apple Music Removed from Your Library Tips when the music stops appearing

Apple Music deleted your library? Did you think your songs were safe in iCloud? Here are some ways to save and recover your collection. iCloud…

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Downloading Songs, Albums, and Playlists From Apple Music

Here's how to download Apple Music to your desktop and phone. Apple Music allows you to download songs, albums, playlists, and audiobooks to listen to…

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5 Brand New Apple Music Featured to Try In 2022

Apple Music will be rolling out new features in iOS 14.5 by 2022. These six features are available for streaming pleasure. Apple Music will gain…

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How To Enable Dolby Atmos & Spatial Audio for Apple Music

How To Enable Dolby Atmos & Spatial Audio for Apple Music

These settings can be modified to enable surround sound using Dolby Atmos or spatial audio in Apple Music. Apple revealed that it would bring spatial…

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8-tips-to-manage-files-and-folders-in-finder-on-your-mac

8 Tips to Manage Files and Folders in Finder on your Mac

These Finder tips will help you take your file management to the next level. Finder is Apple's macOS file management app. The app appears to…

  • cal 29/03/2022
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top-common-android-problems-solved

Top Common Android Problems Solved

This comprehensive guide to Android troubleshooting will help you resolve the most common Android problems. Android is stable, reliable, and resistant to malware. However, it's…

  • cal 29/03/2022
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Responsive CSS border-radius using the Fab Four technique

The browser support for different CSS features has improved significantly over the past few years. Although vertically centering a paragraph is something that we can…

  • cal 29/03/2022
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How to Create a Repeating Event in Google Calendar for the Last Day of the Month

How to Create a Repeating Event in Google Calendar for the Last Day of the Month

A few years ago, I left Microsoft and switched to 100% Google. Join me if you can't beat them. I switched to Gmail after leaving…

  • cal 29/03/2022
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7 Mac Time Machine Options for Backing up Your Data

Many Mac backup options are available, with some offering features that Apple's default backup program cannot match. Every Mac comes with Time Machine pre-installed. It…

  • cal 29/03/2022
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The best Mac apps that I cannot live without (OS + tweaks)

I will be the first to admit that "list posts" are not my favorite. However, I do enjoy exploring different apps to improve productivity. I…

  • cal 29/03/2022
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Android Studio and IntelliJ Installation and configuration

To install Flutter and Dart plugins, follow the Setup an editor instructions.

  • cal 29/03/2022
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Android Runtime: A Simple Hack to Make Your Phone More Fast and Last Longer

Android 4.4 KitKat was launched on October 31. It introduced something essential but not widely reported. Its name is ART, and it was released with the…

  • cal 29/03/2022
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7 Essential WhatsApp Tips & Tricks You Must Know

These are essential WhatsApp tips and tricks that you might not have known existed. Once you learn them, you will be able to use them.…

  • cal 29/03/2022
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How to Trace and Find Your Phone's Position

This tutorial will help you locate your phone using your Android phone. A phone cannot be found by its number. It is possible to track…

  • cal 29/03/2022
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Four Simple Ways to Share your Location with Android Apps

You need to share your location with trusted friends or in a group chat. These Android apps will show you where you are. You want…

  • cal 29/03/2022
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How do you use Find My Mobile for locating a Samsung Galaxy device

Samsung's Find My Mobile makes it simple to retrieve a lost Galaxy smartphone. This is how you can set up and use the service. Smartphones…

  • cal 29/03/2022
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Samsung Brings Some S22 Features To Older Phones

Older Samsung Galaxy devices will get some of the most potent Galaxy S22 features. You can check here to see if your device is receiving…

  • cal 29/03/2022
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How Your SIM Card can be hacked and how to protect it

Your SIM card poses a security threat! Find out how SIM cards can easily be hacked and what you can do about it. You need…

  • cal 29/03/2022
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The Most Recommendations Android Apps on the Google Play Store

Which Android apps are most popular? These are the top-rated apps on the Google Play Store. Many Android apps that we recommend aren't well-known in…

  • cal 29/03/2022
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Top Best Android Widgets For Your Home Screen

These applets are small and easy to place on your home screen. They can be used for quick information such as weather updates. They may…

  • cal 29/03/2022
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7 Methods to Fix Unresponsive Widgets for Android

Your Android device displays strange behavior from widgets. Here are all the solutions. Widgets can be a great way to add quick information to your…

  • cal 29/03/2022
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Use your Android Phone as an Internet Webcam

You can use your Android phone to set up an IP webcam that allows you to stream video over the internet. This is how it…

  • cal 29/03/2022
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Make a Shoebox Projector from Your Smartphone

Do you want to protect your phone's screen on a wall or screen? This is how you can make your smartphone projector using a shoebox.…

  • cal 28/03/2022
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Turn your old Android phone into a home monitoring system

You can remotely monitor your home with a few apps and some configurations. Android phones have sophisticated hardware and software, which can be used to do…

  • cal 28/03/2022
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Unwanted Apps Removed from Android

Do you want to uninstall Android apps that won't install usually? These are the options for uninstalling apps on rooted and not-rooted Android devices. Are…

  • cal 28/03/2022
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Major Changes in iOS 15.4 & iPadOS 15.4

Apple's iOS 15.4 update and iPadOS 15.4 software update brings you many new features and improvements to your user experience. Since its initial release in…

  • cal 28/03/2022
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Face ID with a Mask for iPhone 12 and iPhone 13

Apple finally allows you to unlock your iPhone using Face ID without the need for an Apple Watch. Face ID works almost magically in perfect…

  • cal 28/03/2022
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These are the Top Android Phones You Should Buy in 2022: Samsung and Google, OnePlus, and More!

Last year was a strong year for Android phones. This year has been a steady start with some great flagships and mid-tier smartphones from big…

  • cal 24/03/2022
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Why are Chinese Android phones so cheap?

China's Android phones offer high-quality specs at a very affordable price. How do you know this? These are some facts about cheap Chinese smartphones. Apple and…

  • cal 23/03/2022
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Three Reasons We're Not Excited About the OnePlus 10.

OnePlus is not the same brand that it used to be. We'll be discussing multiple reasons the upcoming OnePlus 10 isn't appealing to us. The OnePlus…

  • cal 23/03/2022
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How an Android smartphone can automate almost any task

It is impressive how deep the Android operating system can go. There are many features to explore, and there is room for customization and tweaks.…

  • cal 23/03/2022
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5 free calling apps are the best for free calls

These top free phone number apps will give you a US number to call America or Canada from anywhere around the globe. International calls can be…

  • cal 23/03/2022
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The Explosion of Online Gaming in Vietnam

Online gaming is a booming industry for Vietnam. A report from Việt Nam News notes that the online gaming sector is expected to achieve revenues…

  • cal 22/03/2022
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10 tips you must know to Increase Your Real Instagram Followers

Instagram has many ways to be seen. There are many ways to increase followers and likes. These are just a few ideas to think about

  • cal 22/03/2022
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Samsung Galaxy Watch 3 and Activity 2: Which one is right for you?

These smartwatches are now in your sights. You're done! These smartwatches offer unique features. 

  • cal 22/03/2022
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Comparable: 2022 iPad Air, 2021 iPad, vs 11 inch iPad Pro

The midrange tablet is now even more competitive with the addition of 5G and the M1 chip to its new iPad air. This is how…

  • cal 22/03/2022
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The Best Android Developer Options Worth Using

The top Android developer options are: Disable absolute volume, animation scales, and peak refresh rate! Android offers many tweaks in its main Settings app and the…

  • cal 22/03/2022
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Xbox Series X vs. Gaming Computer: How Do They Compare

Are you considering buying an Xbox Series X gaming PC or an Xbox Series X? Let's compare them and help you make a decision. The debate…

  • cal 22/03/2022
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Galaxy A53 5G and Galaxy A525G: What's the Difference?

Samsung's Galaxy A series is very popular. What is the performance of the Galaxy A53 compared to the A52? The Galaxy A series by Samsung…

  • cal 21/03/2022
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How to Clean a Computer Monitor Safely and Easily

Are you worried about the screen on your laptop or PC? Do you feel it is time to clean the screen? Here are some tips…

  • cal 21/03/2022
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What is Mesh Wi-Fi? Is it faster than your wireless network?

Regular routers and mesh Wi-Fi differ in that standard routers act as a hub, while Mesh Wi-Fi systems provide multiple "nodes" of Wi-Fi throughout the…

  • cal 21/03/2022
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7 Tips & Tricks Speed Up Your Internet

These are simple tips and tricks anyone can use to increase your internet speed in Windows. Are your internet speeds slow? This frustrating problem is…

  • cal 21/03/2022
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How Android plans on beating Apple in China

Apple may have become China's largest smartphone manufacturer, but its success might be temporary. Here's how Android plans to fight back. After the iPhone 13…

  • cal 21/03/2022
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Must-Know Amazon Kindle Tips & Tricks

A Kindle allows you to access and store all your books in one place. You don't have to carry several heavy books on your trip.…

  • cal 21/03/2022
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Common Apple AirPods Issues and How To Fix Them

Is your Apple AirPodsno working correctly? These are the most common problems and solutions for Apple AirPods that won't work: they don't connect, stop working,…

  • cal 21/03/2022
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How do you listen to Spatial audio on your Mac?

Spatial audio can be enabled from the Control Center to create surround sound on your Mac. You can transform audio from recorded clips to movies…

  • cal 21/03/2022
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Android 13: Five Things We Want to See In 2022

Android 13 will be launched in 2022. These are the features we expect to see in the next version. Android 12 was a refreshing update…

  • cal 21/03/2022
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Start with Tasker, the Best Android Automation App

Tasker is the best Android automation app. Android's operating system was built on flexibility. There are many ways to modify its features and perform a variety…

  • cal 20/03/2022
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Is the Samsung Galaxy S21 better value than the original S21?

The Galaxy S20 FE was an excellent value Android phone. Is the Galaxy S20 FE the same as its successor? Or should you opt for…

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