The Story of Samsung Galaxy S Series: From 2010 to the Present

We look at the development of Samsung's Galaxy S series, from its humble beginnings in 2010 to the top-of-the-line devices of the present. Samsung's flagship product line, called its S series, has served as an instrument to showcase its innovations for more than ten years. The S series has led the way in many of the most innovative technology that has shaped the design and experience of Android smartphones. What brought the Series to fame wasn't the ferocity of its innovations or the luxurious features but the constant improvement every year. Let's look at the development of the cult Galaxy S Series.

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2010-2012 This is the First Galaxy S Phone

It was, however, an instant hit and sold over twenty million units. The device's Super AMOLED LCD, as well as 512MB of RAM, were avant-garde, and its power of it was sufficient to draw fans.

The following year, 2011 in 2011, the Galaxy S2 launched with Android 2.3 from the beginning, with Android 4.1.2 as the last update. One phone model contained the Qualcomm chipset, the first-ever in the Galaxy S phone. The phone sold 40 million units, even though its variations had different characteristics.

History of Samsung Galaxy S Phones 2010-2017, Source: Youtube, SilentTek

With this kind of popularity and the success of the iPhone 5, it was clear that the Galaxy S3 needed to carry the momentum to the next level, and it did. The device sold 70 million units in the first year, the Galaxy S3's revenue exceeded the iPhone 5 in 2012. The Galaxy S3's variants had 1GB of RAM, while others came with 2GB of RAM. Despite this, however, S3 was a huge hit. S3 was a huge hit.

2013-2015: Unfortunate Transitions

The year 2013 saw Samsung use the pebble shape S3 and introduced several new enhancements for the S4, such as an aesthetic overhaul, a 13MP camera on the rear, and a reversal of all Roman numbers (the S3 was officially the S III). It was a success. Samsung's Galaxy S4 sold 80 million units, beating even iPhone 5S, 52 million units.

In 2015 the S series was going through the stages of puberty. Samsung removed the removable plastic back and chose an all-glass premium back for its Galaxy S6 and Galaxy S6 Edge. This was the first Samsung flagship to feature OIS and slow-motion video and a unique curved-glass front display. Despite all that, both models sold 45 million units.

2016-2018: Goodbye TouchWiz, Hello One UI

It was revealed that the Galaxy S6 had skipped on microSD slots and an IP rating due to reasons unknown. It was a good thing that the Galaxy S7 line brought those features back in 2016 and discarded its (frankly dismal) TouchWiz UI for "Samsung Experience." Its S7 Edge variant had a larger 5.5-inch screen and a bigger 3600mAh battery.

Together with The S7 together with the S7 Edge together sold 55 million units, a resurgence.

Samsung Galaxy TouchWiz so với Samsung Experience và One UI Incoming Call, Source: Youtube, No Caller ID

While we're not talking about that, this Galaxy S8 line was a significant upgrade in various ways. The front-facing display had a larger Super AMOLED 5.8-inch screen on the S8, and the screen was a 6.2-inch screen on the S8+. The RAM was increased to a maximum of 6GB. This is also the first time that Samsung substituted its physical home button and capacitive buttons by using on-screen keys.

Samsung finally introduced the USB-C port on its S8 line and launched Bixby--Samsung's native voice assistant, which came with its physical button located on the side. However, it had one major issue: the fingerprint sensor was next to the rear camera. This made it virtually unusable since it was too tall to reach.

In 2018, Samsung resolved the design flaw by launching its S9 line, adding another rear lens on the S9+, and unveiling the brand's newly-designed One UI skin over Android 9.

The S8, as well as the S8+, were sold out of 41 million. However, S9 and the S9 and S9+ only sold 35.4 million units, despite the strong Snapdragon 845 processor and 256GB of expandable memory and 4K video with 60 frames per second capability. It's been a while since the Note 7 incident was popular with consumers.

2019-2022: Next-Gen Samsung Smartphones

In the S10 Series, Samsung launched four devices for 2019, including the basic S10, the premium S10+, the more budget-friendly S10e, and the futuristic S10 5G. It's clear that Samsung was keen to include all price ranges this time, and it succeeded, with slightly more sales than in the past, which was 37 million, excluding those with the S10 5G.

With the S10 Series, Samsung debuted a lot of significant changes, such as the new design and the first-ever hole-punch cutout to cameras on the front (the display is called Infinity-O), which is a basic model with improved camera performance and larger displays on specific variants, along with an integrated ultrasonic fingerprint sensor in every model, except the S10e.

All Samsung Galaxy M Series Phones Evolution 2019-2021, Source: Youtube, IN TECH

The S10+ even had up to 1TB of internal storage. In addition to these enhancements in performance, the S10 line also retained popular features such as the headphone jack and microSD slot. It was a time when other manufacturers had eliminated these features. Samsung was among the companies to hold on to these.

For 2020 Samsung dropped its S11 branding and moved directly into S20 instead. This meant that Samsung devices would align with the year of their release. The S20 family was comprised of four models that included the basic S20, The premium S20+, the maxed-out S20 Ultra, and the low-cost S20 fan Edition (FE).

The S10 range was as difficult to recommend as it was to use. The good thing is that you could get the powerful Snapdragon 865 processor, a 120Hz refresh display, eight-kilo videos in the Ultra model, and plenty of storage, RAM, and battery.

On the downside were removing the 3.5mm Jack and the insane cost. The standard S20 was launched at $999. There's no reason to wonder that it was that the S20 FE proved to be more well-liked due to its price of $699.

Likely with this price As expected with that price, the S20 family wasn't a huge success as expected (spoiler warning!) and the S21 family that followed it. S21 family.

Galaxy Unpacked February 2022: Official Replay l Samsung, Source: Youtube, Samsung 

Together, combined, the S10, S10+, and S10 Ultra sold 28 million sold. In 2021 Samsung's Galaxy S21, the Galaxy S21+, and Galaxy S21 Ultra Galaxy S21 Ultra sold several 13.5 million units during its first six months, despite being more affordable and superior to the previous model.

This is the most disastrous performance Samsung has ever had in its S series if you're paying attention. It's robbing its market share and negatively impacting its brand's loyalty. It was not the fault of Samsung, however. We've got an entire piece of content that explains the reasons behind why Samsung's Galaxy S21 series failed, and the ways Samsung attempts to rebound from the disaster.


For quite a while, Galaxy S phones have been the preferred Android phones for many users. This story explains the reason. Samsung has managed to introduce something innovative to the market every generation.

It doesn't matter if it's slim bezels or curving displays, a punch-hole camera, or premium materials; Samsung has tried all kinds of things. Some of the innovations were successful; others did not. Whatever Galaxy S phones were a great example. Galaxy S phones acted as an instruction manual for many Android phone makers.

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Hope this article is helpful to you, thanks for reading.

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