With more than 5 hours each day on their phones, providing ads on mobile advertising platforms can be an enormous opportunity for businesses to promote their brand. What kind of ads will you be able to deliver? There are a variety of ad formats; however, the most well-known types include. Let's discover The Best Mobile Ad Platforms in 2023

• Google search ads
• Facebook ads
• Instagram ads
• Mobile in-app ads

Most of these ads are delivered through an ad platform for mobile devices, often referred to as mobile ad networks. The two most popular options are Google Ads and Facebook. A mobile ad platform functions as a broker between advertisers and publishers who want advertising space on the most popular apps. This article will help you discover how mobile advertising platforms function and find the best mobile ad platforms and what they have in common, and how to select the best forum for your company.

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1. What is an ad platform for mobile work?

Techopedia defines an ad platform for mobile to be an "intermediary between mobile publishers and advertisers." In simple phrases, a mobile ad platform is a location where advertisers can buy ad spots displayed via mobile apps and websites.

The leading websites (e.g., Google and Facebook) have an ad management tool that lets you create your account and manage your ads by yourself. In this scenario, there's no requirement to contact the advertiser directly. In addition, you can easily access data regarding impressions, conversions, click-through rates, and click-through rates since the advertising platform record all this information.

You can often set the amount of your campaign's spending by offering a range of bid options available like cost-per-impression (CPM) or cost-per-click (CPC).

• Google mobile searches
• Facebook's mobile feed for mobile
• Instagram's mobile feed for mobile devices
• In-app ads for a particular mobile application

The platforms function in two ways. They allow publishers to market advertisements (and make money from advertising) and enable advertisers to offer prospective customers and promote their brands.

We can look at the most effective ad platforms to advertise on mobile devices with the fundamentals over with.

1.1. Google Ads

When you use Google ads, ads can appear on desktop and mobile devices. You can target your ads to devices to target just smartphone and tablet users using display ads. You can create ads in browsers, apps, and Google results from searches with the platform.

Here are some examples of ads that you can display for tablets and smartphones:

• Image and text ads
• Video and image app promotion advertisements
• Actual View ads for app marketing campaigns

The main distinctive feature of Google Ads is its connection to the engine with the highest search volume. It offers advertisers the opportunity to present their ads to the most extensive number of people worldwide.

1.2. Facebook/Instagram Ads 

Because of its massive number of users, The social media giant has launched Audience Network, an easy-to-use advertising platform.

Facebook is famous for its various options for targeting ads. They've now given advertisers the ability to select among the following types of ads:

• Native ads
• Interstitial ads (full-screen ads)
• Banner ads
• Ads in video streams
• Rewarded video advertisements

Instagram is a different alternative for advertisers as it was designed with mobile users in mind. In both cases, Facebook and Instagram ads are managed through Facebook's advertising platform.

1.3. AdMob

Since being purchased in November 2009 by Google on November 9, AdMob became a more well-known mobile advertising platform. The platform is helpful for businesses looking to make money through the display of ads on their mobile apps.

AdMob lets users decide the kinds of ads they would like to show and filter ads to show only relevant ads.

Within the Ad Network, the following types of ads are offered:

• Banner ads

• Video ads

• Native ads

• Full-page interstitial ads (an advertisement that appears to cover the user's screen on their mobile device completely)

Advertisers who benefit from these app-based placements can utilize Google Ads to show up in AdMob advertising places.

1.4. Bing Ads

Although Bing might have a smaller percentage of market shares than Google, your budget for advertising could be distributed more widely across the second most popular search engine. On average, you'll pay less than 70% for Bing Ads over Google. If a search engine receives 5 billion search queries every month, it is an incredible value.

However, cost savings aren't the only benefit of Bing's mobile-based ad platform. With Bing Ads, you can be more in control of the location, language, and timeframe for your campaign (as they are placed at the level of an ad group as opposed to. at the level of the campaign with Google). You can utilize the Social Extensions application to direct visitors toward your Facebook and Twitter profiles:

Bing has also formed meaningful partnerships over time. For instance, if you are looking to reach Kindle users, it is crucial to know that Bing will be the default search engine for Kindle Fire devices.

If you're considering using Google as well as Bing ads, check out "Bing Ads vs. Google AdWords: The Pros & Cons of Each Platform."

1.5. AdColony

AdColony is a well-known mobile video advertising network successfully used by companies like Hilton Hotels, Adidas, and Farmville.

With AdColony, the publishers can show videos during in-app use. For instance, it is very well-liked by game developers who want to advertise when a user has completed a particular task or reached a certain point.

The platform is a great tool to reach out to:

• Platform (Android or IOS)
• Device (iPad, iPhone, Android Tablet, etc.)
• Type of connection (4G and Wifi)
• Geography (Region, Country, City, etc.)
• Demographics
• Content (entertainment, games, etc.)

1.6. Airpush

Airpush is the second most popular mobile ad platform on Android; however, advertising on IOS is also available.

The platform has 12 distinct advertising formats, some of which are:

• Push notifications
• Video ads
• Overlay ads
• Ads with rich media (an advertisement that gives you the user an interactive experience)
• Post-click landing page advertisements
• In-app banners

2. What does the top mobile advertising platform have?

No matter what type of advertisement is available, the top mobile advertising platforms share the following characteristics:

• A large inventory of possible ads for placement
• Advanced analytics and targeted targeting
• Access to an international market
• Mobile support is available on all the most popular operating systems

For an advertiser, a vast inventory is required. This lets you choose the best ad placements (e.g., display ads, search ads, in-app ads, etc.) that are beneficial in your industry.

Another essential feature to have is targeting and analytics. Mobile ads can be ineffective and waste time and money without a clear picture of who views your advertisement and what kinds of ads work best. Important metrics include CPC or CPM and the number of conversions and CTR.

3. What can advertisers do to choose the best ad platform?

The most crucial factor to consider in deciding on the best advertising platform is determining your customer's persona and then modifying the ad accordingly.

• Where do they go to spend their time?
• What are the devices they use?
• How can they find solutions to their problems?
• It will be helpful to answer each of these questions before deciding on the best platform for you.

Example:

Knowing that the audience you want to target primarily uses IOS devices, utilizes Bing for search results, spends the majority part of the time using Instagram, and enjoys games such as Farmville as well as Candy Crush will help you decide which place to place your budget for advertising (ex you'll need to ensure that your selected advertisement platform offers IOS is targeting options, and you could look into Bing as well as Instagram advertisements for mobile devices).

If you're still not sure about your audience, This set of 101 questions can assist you in determining who your ideal clients are.

Your industry can play an essential role in choosing which you decide to make use of. Here's a look into some of the most popular advertising platforms, their total coverage to Android users, as well as the proportion of that reach is split by industry:

Some of the most popular advertising platforms, Source: Proreviewsapp

In essence, the best mobile advertising platform should offer you the flexibility to make an excellent ad. It should also be an appropriate budget and industry suitable.

4. Is it the most effective advertising mobile platform?

There isn't a one-size-fits-all solution to this. Based on your goals for advertising and your budget and business, There are many choices to consider. However, it's best to review the stats on each platform for a mobile-based ad platform comparison.

With over 5,000 platforms for advertising to select from, it's daunting to pick the best advertising platform that works for your advertising campaigns. Google Ads, Facebook/Instagram, Bing, AdMob, the list of options goes on and on. With all the ad platforms, it's an issue to determine which ones you should focus your attention on and allocate your advertising budget.

We suggest you go through "The Advertising Stack to Power Your $1M Ad Spend" This free guide provides the top nine categories of software that all significant enterprises should have as part of their advertising strategy, as well as the platforms for advertising to think about in each category.

5. Conclusion

It's a well-known fact that most people spend longer on their smartphones than when watching television or reading a book. With 5G set to launch within the next few days, mobile speed will increase by 200. If you're looking to be successful in the ever-changing world of mobile marketing, you'll need to be sure you have the proper tools to meet your goals in advertising.

In creating advertisements that feature a combination of humor-filled visuals and images that naturally blend with the intended medium, it is possible to achieve immense satisfaction in your promotions without spending lots of cash.

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I hope this article can aid you in selecting the best advertising platform for your mobile app. Thanks for taking the time to read.

Source: Buy app reviews