The company is from America. Apple was the very first profitable private computer firm and the pioneer of the graphical user interface. The headquarters are in Cupertino, California. Let's with us Discover the secret of Apple Inc.

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1. Garage starting-up

Apple Inc. had its origins in the long-held ambition of Stephen G. Wozniak to create his computer. This dream was made possible by introducing the market in the year 1975. The very first profitable microcomputer called the Altair 8800 was a kit that utilized the newly developed microprocessor chip. Inspired by his fellow members of his Homebrew Computer Club, a San Francisco Bay community group that was centered in Altair, Wozniak quickly came up with the idea of his microcomputer.

Discover the secret of Apple Inc. Source: Proreviewsapp.com

In 1976, after Wozniak was told that the Hewlett-Packard Company, in which Wozniak was an engineer intern, did not show any interest in his concept, Wozniak, then 26 years old, along with his former high school classmate 21, Steve Jobs, relocated production operations to the Jobs garage owned by the Jobs family.

Jobs and Wozniak founded their business Apple. To raise working money, Jobs sold his Volkswagen minibus and Wozniak his computer that could be programmed. The first version was a circuit board that worked, but Jobs's insistence meant that the 1977 model was a stand-alone device housed in a custom-designed plastic case, as opposed to the steel cases that were abrasive of earlier machines. The Apple II also offered a color display and additional features, which made the creation of Wozniak the first microcomputer to appeal to the typical user.

2. Commercial successful

While he was a confident professional whose appearance had hints of his hippie-era past, Jobs understood that to see the company grow would require an experienced and well-funded management team as well as a substantial amount of capital. He persuaded Regis McKenna, a well-known public relations specialist in industry experts in the semiconductor industry and a prominent company representative. He also got funding from Michael Markkula, a wealthy veteran of the Intel Corporation who was Apple's biggest shareholder and a famous director on Apple's Board of Directors.

Apple's success story | CNBC International, Source: Youtube, CNBC International

The company was a quick success, especially after Wozniak developed a disk controller that enabled a low-cost Floppy disk drive, which made data storage and retrieval speedy and reliable. With the capacity to manage and store and manipulate data, Apple II could keep and use data. Apple II became the choice computer for thousands of novice programmers. 

While VisiCalc provided small-business and consumer markets to Apple II, another important early market was the primary education institutions. Through a combination of aggressive discounts and contributions (and the absence of earlier competitors), Apple established a dominant presence in educational institutions and contributed to its dominance in primary school software into the 90s.

3. Apple is competing with IBM

The company's earnings and size increased rapidly in the 1980s when the company had earned more than 100 million dollars and had over 1,000 workers. The company's public offering of December 1980 was the largest since 1956 when Ford Motor Company was listed on the stock exchange. (Indeed, at the close of 1980, Apple's market value of close to $2 billion was higher than that of Ford's.) But, Apple would soon face competition from the industry's top competitor, International Business Machines Corporation. IBM was waiting for the market for personal computers to expand before launching its computer line such as called the IBM PC was introduced in the year 1981.

IBM was able to break away from its tradition of using specific hardware and software and created a computer using widely available components, such as its Intel microprocessor and the DOS (disk operating system) that was developed by the Microsoft Corporation. Because other makers could use similar hardware elements IBM employed and licensed DOS from Microsoft and any new developers of software could benefit from a broad IBM-compatible market to sell their applications. Amid its introduction, IBM PC was equipped with its killer program, The Lotus 1-3-2 spreadsheet, which gained a quick call within the business world--a market Apple II had failed to penetrate. Apple II had been unable to get into.

4. Macintosh is the first budget GUI

Apple was a company with plans to return to the top by introducing a more sophisticated version of computer systems significantly more user-friendly. In 1979, Steve Jobs was the leader of a group of engineers to examine the technological advances developed in the Xerox Corporation's Palo Alto (California) Research Center ( PARC). They were presented with the first GUI (GUI) using on-screen windows and a pointing device, known as the mouse, and the use of images or images to replace the uncomfortable protocols used by other computers. 

5. Revolution in publishing on the desktop

While it received a warm welcome from the media, the Macintosh initially did not sell as well as Apple's expectations. The critics noted that the Mac, as it was later called, was not equipped with enough storage capacity and memory and was devoid of the basic amenities like keypads for cursors and a color display. (Many people were skeptical that anyone would want to play with a computer that relied on the GUI and criticized it for being "toylike" and a waste of computing resources.) In the aftermath of the disappointing sales results, Jobs was ousted from the company in September of 1985 by the CEO (CEO), John Sculley. (Wozniak had quit Apple at the beginning of February 1985 to be an instructor.) In the era of Sculley, Apple steadily improved the computer.

But the thing that helped save the Mac in its early years was the 1985 launch of a low-cost laser printer and Aldus Corporation's PageMaker, which was the first Mac killer application. Together, these two technological advancements led to what was known as the computer-based publishing revolution. In a flash, small-scale printing shops and businesses could create attractive brochures, pamphlets, and letters without using costly printing processes. The publishing and graphic arts industries soon became one of the most important markets for Mac.

Another innovative technology was a program or database known as HyperCard; Apple included a database for free with every Macintosh from 1987 onwards. Using a technique known as hyperlinking, this application was written by Bill Atkinson, and was employed by many teachers to create multimedia elements in classroom presentations. It was a concept that was a precursor to HTML (hypertext markup language) foundations that comprise the World Wide Web.

6. Apple is in court, while PCs are innovating

It was a golden period for Apple. Its revenues were in the region of $10 billion, and it sold over 1 million computers annually. But, Apple's earnings obscured the fact its market share was declining, despite the high-tech capabilities of its products. The Mac's incompatibility with Apple II software, an issue initially ignored, led to a slowdown in sales in education and led to keeping the outdated Apple II line through 1993. The consumers' sales suffered because the company stopped game development because of the fears that the Mac was not considered a severe product of the commercial sector.

Furthermore, after failing to get an agreement in place to sell its Mac OS on the Intel processor, Microsoft introduced Windows, which was its operating system with a graphical interface. Apple had fought for several years, but in vain trying to prevent Microsoft from replicating it's "look and feel" of its operating system, even though its Mac OS itself drew upon the PARC GUI.

In the meantime, as a subsequent version of Windows was developed and improved, and as the competition between multiple PC manufacturers resulted in more significant innovations and lower prices, fewer people could afford the premiums that Apple could charge due to its reputation for its quality.

7. Apple- IBM rapprochement

But, as Apple, along with IBM, began to argue over CHRP's technical specifications, and costs grew to $400,000 to Taligent along with $200 million in Kaleida Labs, Apple left with very little investment.

Sculley also claimed to deliver something more potent than Apple could offer with Newton, a personal digital assistant ( PDA), which was plagued by weak handwriting recognition and took away the finance and engineering resources of the company. The company also hesitated over Claris Corporation, its software division, initially reorganizing it as an independent company before absorbing it after shifting funds towards Windows software.

8. Apple continues to struggle

Sculley became the replacement for Michael Spindler in 1993. The most memorable achievements of Spindler as CEO include the successful transition from Mac OS to the PowerPC microprocessor and the start of a change to move away from Apple's usual standards. However, Apple struggled with marketing projections, accumulated a sizeable unsellable inventory of specific models, and failed to fulfill one billion dollars of orders from other brands. Together with several severe quality control issues, including defective monitors and a few highly-publicized portable computers that ignited

This failure brought the end of Spindler's reign at the beginning of 1996 when the company was re-appointed by Gilbert F. Amelio.

9. The Return to Jobs's products: iMac, iPod, iTunes, iPhone, and iPad

Apple reduced operating costs and restored quality control; however, at the time, only a tiny portion of computer users was opting for Macs over computers running Windows, and financial position of Apple was in a dire state. When it was December, to obtain a replacement for Mac's old operating system, following the demise of CHRP and its prolonged inability to create the software internally, Apple bought NeXT Software, Inc. Jobs started the company after he departed from the company in 1985. Jobs himself was hired as an advisor to the company's CEO. However, he soon was dissatisfied and decided to sell the entire Apple stock he received during the next deal.

If Apple was unable to make a profit under Amelio and its market share dropped to around 3 percent, The board of directors in mid-1997 hired an unexpected temporary replacement for Jobs, who was for the first time, the undisputed head of the business he founded with his co-founders.

Jobs began to revitalize the company. He swiftly announced a partnership with his former adversary Microsoft and ended a weak (and loss-making) plan to license the Mac OS; he streamlined an unwieldy product line to concentrate on the traditional areas of publishing, education, and consumers. He also assisted in developing lower-cost computers, including the distinctively-designed one-stop Apple.

Before the iMac in 1998, the Mac was built using a read-only (ROM) chip that was Apple's operating system and allowed it to allow the Mac OS to only run on specific computers. The new model, inspired in part by the CHRP design, which was scrapped with PC-standard memory and an external interface, was part of Apple's move away from hardware-specific or proprietary standards. The iMac was created to revive Apple's education and consumer sales with high-speed networking and a high-speed network interface.

Its iMac rapidly became a most-seller Mac and boosted its U.S. market share from an all-time lowest at 2.6 percent in December to 13.5 percent by August 1998. Additionally, Apple had a profitable fiscal year in 1998, the first since 1995.

In 2001, Apple launched iTunes, the iTunes computer software that plays music and converts music into an MP3 file format. Computers and various other electronic devices commonly utilize the MP3 digital format. In the same year, Apple started selling its iPod as an MP3 player that could be carried around, which quickly became the leading player in the market. (The word podcasting which combines the iPod with broadcasting, can be employed as a verb and verb to audio or video content downloaded to playback on the go or in a delayed manner.) Later models came with more enormous storage capacities and smaller sizes, color screens, and video playback functions.

In 2003, Apple began offering downloads of the most popular songs from record companies in MP3 format on the Internet. In 2006, more than one billion tracks and videos were purchased through Apple's website.

9.1 iPod Nano

In 2007, Apple unveiled the touchscreen iPhone, which was a mobile phone equipped with the capability of playing MP3s and videos and connecting to the Internet. The first models were offered only to AT&T's wireless services and could not be used on the most recent third-generation (3G) wireless services. Apple eliminated this restriction in 2008 when it announced the launch of iPhone 3G, or iPhone 2.0 with connectivity to GSM, or the worldwide GPS of positioning (GPS).

Like other "smartphones" like those from BlackBerry or the iPhone, which Research makes in Motion, a Canadian organization Research in Motion, the new iPhone had features targeted at corporate users. Particularly the memory storage in the devices could be remotely "wiped" if the device was stolen. Like the first iPhone, demand was significant, and the brand 3G model was a huge success. iPhone 3G sold one million units within the first three days of its release. In the year, Apple launched its App Store, through which iPhone users could purchase apps.

The company's percentage of the phone market was around 20 percent (compared to 55% for its BlackBerry range phones). Alongside hardware improvements like a 3-megapixel digital camera that could record digital video and an in-built digital compass (capable of working with a variety of mapping software), The latest version of the OS could control games using voice and peer-to-peer ( P2P) gaming.

P2P allows you to play online gaming alongside other iPhone users via Wi-Fi internet connections. This was an Apple strategy to be competitive in the market of portable gaming alongside PSP, the Nintendo Company's DS, and PSP, which is owned by the Sony Corporation's PSP. It is also possible to use the iPhone could also be utilized to read electronic books, also known as ebooks. Ebooks compatible with the iPhone can be bought over the Internet through digital book dealers, including the iTunes store or Amazon.com.

9.2 iPhone

In 2010, Apple released 2010 the iPad 2010, an interactive touchscreen device that was in dimensions between laptop computers and a smartphone, with an LCD that measured 9.7 inches (24.6 centimeters) in diagonal. It was 0.5 millimeters (1.2 centimeters) thin, weighing 1.5 kilograms (0.7 kilograms). The iPad was operated using the same gestures as utilized for the iPhone. The touchscreen could display high-definition video.

The iPad also had applications such as iTunes included and could run all the applications that were compatible with the iPhone. Through a partnership with five major publishers-- Penguin, HarperCollins, Simon, Schuster, Macmillan, and Hachette--Apple created specifically for iPad an ebook app called iBooks and an iBook store that was accessible via the Internet.

9.3 iPad

Apple 2011 unveiled the iCloud in 2011, the cloud-based computing service where users' applications, images documents, calendars, documents, and newly purchased music would be kept in iCloud and updated automatically on the other devices of the user. Many analysts considered iCloud as Apple's strategy to create a future where users would no longer need a personal computer as the primary storage device for information.

Apple Special Event 2011 - iPad 2 Introduction, Source: Youtube, the unofficial AppleKeynotes channel

Due to his health issues, Jobs resigned as CEO in August 2011 and was replaced by the chief operating officer Tim Cook; Jobs passed away from cancer in October. In the early days under Cook's tenure, Apple did not release any brand new products; instead, it introduced different versions of its previous models, including Apple's iPhone 4S, which came with the personal assistant program called Siri, which could respond to commands and actual questions (2011)

The iPad Mini is an equivalence variant that was a smaller version of the iPad (2012) and the iPad Pro is the most significant variant of the iPad designed for use in business (2015). In 2014, Apple made its biggest acquisition, buying the headphone producer and music streaming company Beats for $3 billion.

9.4 Apple Watch

It's the Apple Watch. With the permission of Apple

In 2015, Apple launched the first smartwatch known as the Apple Watch. A new design with sensors that could create electrocardiograms (ECGs) was introduced as Series 4 in 2018. AirPods are a pair of wireless earphones launched in 2016 and soon became a popular product. 

Following the popularity of the launch of the iPhone In the year 2018, Apple became the first business to be valued in billions. Two years after, Apple was the first to see its value increase by three-quarters.

In 2020, Apple launched its microprocessor, the M1, explicitly developed for Macintosh computers that previously had Intel chips. The M1 was among the fastest microprocessors on the market and was designed to be extremely fast while using less power than earlier chips.

10. Conclusion

With its extensive period of innovation, Apple has proven its place in the market.

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