It is time to focus our attention on mobile game market trends in 2023. A few years ago, mobile gaming has seen a boom. According to the most recent data, The number of active mobile gamers worldwide is over 2.2 billion. The App Store revenue share is 66% dominated by mobile games. These numbers will rise even further in 2023. What are the mobile game market trends for 2023? Continue reading to learn more! The best method to increase your Android ranking, you can buy App Store Optimization service for your Android app from the Top 1 Agency.

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1. Mobile gaming experiences are on the rise (Mobile Game Market Trends 2023)

The release of miHoYo's Genshin Impact was one of the most significant events in the mobile gaming industry for 2020. It was downloaded 15,000,000 times in the first month and generated more than $150 million in revenue.

This game stands out from other mobile games due to its superior graphics, open-world gameplay, and each style of revenue generation. The game experience on mobile devices is the same as on PC and consoles. MiHoYo brought excellent single-player mechanics from console and AAA games to small screens.

Genshin Impact's success has led to us expect more AAA mobile gaming experiences for 2023 and the years ahead. We might also see more Chinese developers dominate the market. Another example is miHoYo, Lilith Games, a highly successful Chinese gaming studio with massive success in the international market.

Mobile Game Market Trends 2022, Source: Proreviewsapp

The impact of Apple's changes in the use of IDFA will have a significant effect on mobile advertising. Targeted advertising is more complex, which has an immediate impact on user acquisition and monetization.

Mobile game developers must adapt to new developments and improve user acquisition strategies. Developers might also consider offline channels.

Mobile game advertisers still struggle to overcome IDFA obstacles even though they have seen significant changes in mid-2021.

Marketing creatives will be more critical than ever in 2023. That's what is inevitable. Mobile game publishers need to invest in this area and learn to make their ads stand out. Combining data science and creative teams is an excellent idea to achieve better results.

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2. Hyper-Casual games continue to dominate the top charts

SensorTower's Industry Trends Report shows that hyper-casual titles dominated the top charts in 2020. A casual video game was also a massive success in the past year.

During the 2020 pandemic, it seems that casual gaming was a popular choice. SensorTower reports that "Adoptions of the top 1,000 Hyper casual game genres grew by 45 percent in 2020" and that hyper-casual games had reached 10 billion installs by 2020.

These games allow people to relax and have fun during difficult times.

The trend of hyper-casual gaming will continue to grow into 2023. App Store Optimization will help your app improve app downloads, and app users are organic.

3. The puzzle game genre is changing 

The puzzle game genre has seen many changes over the past few years. All top match-3 puzzle game developers have adopted the latest mobile game market trend of adding meta-layers to their core gameplay.

This is evident in games such as Homescapes and Gardenscapes, and Clockmaker. And even in new puzzle games such as Project Makeover, which all feature fashion, decor, and storytelling meta-layers, we see it.

This is due to market saturation. Developers are creating new and innovative elements for their games to make it easier to be noticed in the match-3 genre and beat the giants of Candy Crush.

This strategy also allows developers to reach a wider audience. Instead of focusing on match-3 players, puzzles with meta layers can attract gamers interested in design, fashion, or storytelling.

4. Core titles drive consumer spending 

SensorTower's Industry Trends Report revealed that core games dominated the top charts for gross revenue in 2020.

This list includes core games such as PUBG Mobile and Honour of Kings.

Core games are based mainly on subscription monetization models and in-app purchases. This has been very successful. More IAP game developers are adopting in-game ads. These ads can increase in-app sales and provide an additional revenue stream.

5. Subscription-Based monetization makes a big buck 

According to SensorTower's Industry Trends report, subscriptions are becoming more common in mobile games, particularly top-grossing ones.

We expect more mobile games to offer subscriptions as a monetization model. This is why it is worth noting.

Here are some examples of mobile subscriptions:

• Battle passes (e.g., Fortnite, PUBG Mobile)
• Subscribers to Booster Subscriptions (e.g., Boom Beach)
• VIP access (e.g., Wheel of Fortune)
• Subscribe to "Remove Ads" (e.g., Sand Balls).

It is essential to remember that subscriptions are often an additional monetization model and are most commonly used in conjunction with in-app purchases.

6. Social features get even more attention

The gaming community has always been strong. Mobile games have always been behind console and PC games when it comes to allowing players to connect or interact.

People craved more human contact and social experiences after the coronavirus pandemic. Developers should also invest in social features.

Facebook reports that four in ten new U.S. gamers (38%) prefer to chat with other gamers when playing games, compared to three out ten (29%) U.S. gamers who stated the same."

Many mobile games are now expanding their social features, especially those from Asia. There are also great Western examples, such as Call of Duty: Mobile, which has hangout rooms, and Roblox, where players can enjoy shows.

PocketGamer calls the evolution of social experiences within mobile games "mobile Social 2.0" mobile game market trends for 2022. 

Hangout rooms can be more than just a place for players to interact. They can also offer an excellent opportunity for monetization because they are often the place for avatars, skins, and gear to be displayed. It's also a perfect way for users to stay connected. Buy app installs will increase app users for your app, and that is the best way to attract more new users.

7. More gamers are watching instead of playing 

Mobile esports will be one of the important mobile game market trends for 2023. Nearly half a million people watched esports in 2020. (Newzoo). The pandemic played a significant role in this. As more people watch video games, we expect this number to increase in 2023.

Nielsen reports that 71% of Millennial gamers view gaming video content or online videos about games on platforms such as YouTube and Twitch.

For 18- to 25-year-olds, gaming is more popular than traditional sports. (Limelight)

What does this all mean for developers?

Mobile game developers must rethink the way they create their games. They should also consider Twitch integration as it is the mainstreaming channel.

Gamers can stream and play their games much easier. This will result in both excellent promotional opportunities and paid promotions. It is possible for gamers to become interested in a game by watching other gamers. We all know that gamers value the advice and recommendations of gaming influencers and other players.

8. Mergers & Acquisitions will continue

There have been more mergers and acquisitions of mobile gaming companies in the past few years.

Newzoo reports that the number of gaming companies that signed such agreements increased in 2021.

Zynga's and Embracer's acquisitions were the most significant in 2020 and 2021.

Zynga, the mobile gaming giant, acquired two large Turkish developers: Peak Games ($ 1.8 billion) and Rollic Games ($80m). They also announced that they would acquire StarLark, a Chinese studio, in 2020 ($315 million).

Embracer Group also acquired seven studios total in 2021. The most notable names among those studios are CrazyLabs and Demiurge Studios. The company plans to invest $2 billion in M&A by 2022.

You can see that most of these deals involve mobile gaming giants taking over mid-sized studios. The trend of hyper-casual gaming will continue to grow into 2022.

Are you wondering why so many gaming companies do this?

Game publishers are now looking for other ways to acquire users since IDFA's devaluation has made it more challenging to achieve users through ad networks. M&A opens up the possibility of game publishers creating substantial user bases. Cross-promotion can be a great way for your company to reach more people.

Useful Tip for App developers:  App developers can buy top app keyword positions for their games to improve their Mobile Game ranking.

9. Conclusion

Newzoo predicts that there will be over 3.07 billion mobile gamers by 2023. The mobile gaming industry is overgrowing, and it will only continue to grow. It will be fascinating to see how this year unfolds and its impact on the mobile gaming industry. You can buy ASO service from Asoservice.com to improve your app ranking

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What is your opinion on the current trends in mobile gaming? What will the future look like for mobile gaming? Comment below.

Source: Buy app reviews