When you invest a significant amount of time and money to build an app that is mobile-friendly You always want to ensure that some people will even test your app. But convincing them to click the "Install" button is extremely difficult. The positive side is the fact that there exist a variety of known methods to increase App Store downloads for Mobile Apps and Games. Certain are obvious, such as paying for advertisements on social media. However, as an experienced product manager or founder of a startup, you're aware of these possibilities already.
In this article, we'll take examine some of the lesser-known, yet highly successful playbooks that have brought in millions of downloads for the top applications. You may be looking to get your first 100 users or are trying to get to five figures These tried and tested techniques will allow you to reach your objectives. Be sure to keep your competitors from knowing...
Increase App Store Downloads with With ASO
Most people find new apps by using the Apple App Store or the Google Play Store.
Being chosen for an Editor's Choice is certainly the most effective type of publicity available. However, it's not entirely within your control.
That which is in your control is your app's listing. Optimization of your app store (also known as ASO) is the process that aims at making your site as user-friendly and welcoming as possible.
Practically speaking, this involves incorporating the most relevant keywords. Writing a captivating title, and writing an engaging description of the app. And then upload attractive photos.
Increase app store downloads with ASO
A lot of apps that struggle to get downloads are lacking in one or more or more of the areas listed above. If you're looking to increase App Store downloads and your rankings. Make sure you look over the rankings of your most prominent rivals. And conduct some background studies on the characteristics your ideal customer is likely to be searching for.
It's also essential to make sure that your listing is adapted to each specific region. Each local language has its own set of keywords for instance.
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Increase App Store downloads With App Localization
One of the best opportunities that are offered through the App Store as well as the Google Play Store is that you have the ability to reach out to users across the globe. But, users aren't likely to install an app they won't be able to.
Translators can assist you in reaching out to other regions of the world. But if you truly would like to see results then you must go just one more step.
localization is the process of adapting your app to various languages as well as different cultures and locales. This process involves translation as well as optimizing design and content. This can also cover your listings.
Localization is a must to reach new audiences all over the globe. In addition, those who download your app in these new areas will have a better user experience. Which will lead to more positive reviews as well as the power of word-of-mouth referrals.
Create an online site (or improve your existing one)
Like any other online product, the app should include a website. These are just the basics of digital marketing.
The primary goal should be accessibility. Your site doesn't have to be flashy However, you should be focused on SEO (search engine optimization).
As people typically look for new apps in the app stores, they may also use Google or various other engines. Making websites offers you the opportunity to draw in these potential users and showcase the top features of your app in the digital world. Which is completely under your control.
Your landing page should make sure to add eye-catching pictures. A teaser trailer as well as a compelling call to action that connects to your download pages.
Utilize Content Marketing to engage with the Potential Users
There are numerous applications that can be effectively promoted by using effective Content marketing.
This could involve adding blogs to your website, creating videos on YouTube, or starting your own series of podcasts.
Evernote has been a part of this strategy for many years. The note-taking giant frequently releases data from customer surveys and also other information on the subject of productivity.
Relevant content is guaranteed to attract people, and you can make an introduction to your app in each post, video, or episode. Additionally that you can push out regularly-scheduled content can give your website the boost it needs to rank.
Increase App Store downloads with Social Media
Of course, not everyone likes reading blogs. In some instances posting content on social media might be more effective to drive downloads.
Consider the case of the app Calm, an application that assists users to unwind and relax. Calm's team frequently posts information on Instagram that ranges from relaxing images and tips for managing stress to touching videos of happy users.
Anyone who comes across these articles might not be searching for an app for meditation. If they find the content appealing to the reader. They could click the Calm bio page and decide to download the application.
Social media channels such as Facebook, Twitter, and LinkedIn offer a more effective way to increase App Store downloads for your Mobile app. This is because you can incorporate links in your blog posts.
Find Influencers to increase App Store Downloads
Of course, not every business has the resources or expertise to create a huge following. But that doesn't mean that you need to abandon social media.
If you're planning to launch the app's features to a new market. Consider working with some influencers on social media.
These people spend hours each week interacting in conversation with followers. If you provide a sponsorship program they will be more than happy to promote the app or even show the app on social media posts.
The most important thing to remember with this method is identifying the most influential influencers to work with. While large name brands can help you connect with many millions of individuals, you could be more successful working with influencers that have small. But highly engaged followers, based on interest.
Create a Demo Video
There's a reason why the studios release trailers for major films as it's a great method to draw the attention of the public.
If you create videos or demos to promote your application, you'll be able to aid potential customers to understand the product prior to committing. The video will showcase the most effective features, and provide more intricate functions. And showcase what the application looks like when it is in use.
This approach is crucial when your app runs operating on Android. Although Apple's App Store does not support screenshots The Google Play Store can handle video previews.
Requests users to leave ratings and Reviews
If a potential user comes across your app it is likely that there will be a possibility that they'll take an interest in your rating. The most knowledgeable users may look through your reviews to find reviews from other customers.
Both aspects of your app's listing could be a significant influence on the number of downloads that you receive. Additionally, app stores are more likely to endorse apps that deliver a great user experience.
The best method to increase your reviews and ratings is to ask your current users. A lot of apps display the pop-up message that displays after the app has been in use for a certain amount of time. Or when it has been opened for a specific amount of time.
This will not only guarantee that more people leave reviews or ratings and leave reviews, but also you're more likely feedback from people who have an opinion of good. This type of "social evidence" is extremely powerful.
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Inspire Referrals to increase App Store downloads
There is no marketing method that can compare to the effectiveness of referrals. People are more easily influenced by friends than by advertisements or articles -- especially if your app features an element of society.
While a handful of your most happy users might be able to spread the word without being asked Most people require motivation to put in the effort.
This is the reason why some apps feature an incentive system for referrals. Where users get rewarded by having their family and friends use the same application and sign up for an account. The mere addition of this feature could significantly boost App Store installs.
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Improve Your Branding to increase App Store downloads
In the case of 4.8 million apps available on iOS as well as 4 million for Android. There's an opportunity you'll face an immediate competitor. To be different from the rest you must ensure that your branding is in line with the competition.
The first thing a potential customer sees when they look through the results of a search is your app's icon and the name of your app. If your downloads aren't as high. It could be due to weaknesses in either or the other of these categories.
App icons must look attractive and vivid yet elegant enough to suggest the quality of your product. In addition. The name needs to describe what the application is doing. The title line can also play an important role in search results and therefore, make sure you include a keyword that is relevant or two.
Play with Pricing to leverage Charts for Apps
Apart from the searches as well as Editor's Choice collections. He primary place that users typically discover new apps is via charts apps. If your app gets to the top ten list, you'll get plenty of praise.
For free and paid apps reaching these awe-inspiring highs may appear like a distant possibility. However, there's an option.
A lot of developers utilize price reductions that are limited in time to stimulate a surge of downloads in a short amount of time. The result is that the app is pushed up the charts which in turn exposes more people to the app.
Even if you're just earning $0.99 on all purchases during the same week. You may be able to get higher long-term savings due to greater branding awareness.
Change to a Freemium model or Paymium
With the number of free applications out there. it could be difficult to persuade users to spend money upfront. This is why most top developers employ a freemium pricing system.
It is obvious that offering your app for free to download and try is bound to increase the number of downloads. However, is the fact that freemium models are a great way to generate revenue and profits in a variety of categories of apps.
If you're not prepared to provide users with the chance to test your app, there's an alternative that is premium. It's where users pay a modest amount for a "lite" application. It also gives users the option of upgrading via the app's in-app purchase, or as a separate download.
Create Friends in the Press
Making a buzz about your product is much easier when you are able to present your product to an already-built audience. It's also interesting that it is possible to have someone else help you with the process to help you.
News websites and other special interest blogs are constantly keen to write about the latest products. All you need to do is send a request to writers and then include a newsworthy press announcement.
Certain tech publications, such as TechCrunch can also write articles about your company when you raise funds or create the latest feature. A single article could suffice to bring thousands of potential customers on your page for downloads.
Make use of Affiliate Marketing
Even if you fail to obtain free press coverage there are other avenues to boost your visibility.
The principle of Affiliate marketing is that any website which links to your application receives a small percentage each time a user clicks to download or buy your product.
The cost for each click is typically quite low. However, blogs that have thousands of users can earn an impressive monthly income from these methods. As a result, your page will receive plenty of visits.
Add Certain Social Features
Sometimes, being able to use the part that is social that an application offers could suffice to motivate users to recommend it to their acquaintances.
Games such as Words with Friends and Clash of Clans are two obvious examples, but this also applies to apps that focus on fitness and health (Strava) and entertainment (YouTube) as well as food (Tasty) as well as various other categories.
If you're looking to increase the number of downloads you have It's worth thinking about the social aspect. It's generally quite simple to include, too.
Of the numerous playbooks listed in this article, localization may be the most lucrative chance of a return on investment. If you do it correctly you could have the chance to gain millions of new customers in only a couple of weeks. With an education in technology media, Mark has written about everything from flying automobiles to augmented reality. He is now focusing on creating engaging content for businesses operating in the tech industry. When he's away from his desk, you'll often be able to spot him serving aces at the court for beach volleyball.
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